# Harmony Venture Labs

> Harmony Venture Labs is a Birmingham venture studio that co-builds and co-invests in B2B software startups from the ground up. Founded in 2021 by Shegun Otulana - who sold Therapy Brands for roughly $1.25 billion - HVL pairs operating experience with capital, running founders through a problem-first process from discovery to launch. In 2025 it became the operator of Innovate Alabama's first state-backed venture studio and fund.

- **Founded:** 2021
- **Headquarters:** Birmingham, Alabama, United States
- **Founders:** Shegun Otulana (Founder & CEO)
- **Team size:** ~15-16 employees across 2 continents (North America and Europe)
- **Products:** Venture Co-Building, Blueprint, AppThink, Venture Yards, CoWello
- **Notable:** Founded and led by Shegun Otulana, whose Therapy Brands sold for roughly $1.25 billion - one of the largest exits in Alabama history., Selected in 2025 to operate Alabama's first state-backed venture studio and fund with Innovate Alabama., Launched CoWello as its first in-house studio venture.

## Products & services

- **Venture Co-Building** — A problem-first studio process that takes a new venture through four stages - Discovery, Test + Sprint, Design + Decide, Build + Launch - with HVL staying active through launch and early traction.
- **Blueprint** — A 90-day AI maturity assessment and activation program that helps enterprises identify and act on AI opportunities.
- **AppThink** — An entrepreneurship education program for incubators, accelerators, and institutions.
- **Venture Yards** — A collaborative workspace for founders in Birmingham.
- **CoWello** — HVL's first studio venture - an all-in-one space and booking management platform for wellness centers, covering flexible booking, inventory, billing/payments, and multi-location operations.

## Achievements

- Founded and led by Shegun Otulana, whose Therapy Brands sold for roughly $1.25 billion - one of the largest exits in Alabama history.
- Selected in 2025 to operate Alabama's first state-backed venture studio and fund with Innovate Alabama.
- Launched CoWello as its first in-house studio venture.
- Built a portfolio of B2B SaaS and AI brands including Copysmith AI, ListedKit, RaveCapture, and others.

## Latest updates

- **2025-07** — Alabama News Center and Innovate Alabama detail the launch of the HVL-operated venture studio and fund to build scalable startups.
- **2025-06** — Innovate Alabama and HVL publicly launch the state's first venture studio and fund; discussed at Sloss Tech on June 26.
- **2025-03** — Innovate Alabama reaches an agreement to operate its venture studio and fund out of HVL with a minimum $5M investment.

## Links

- Website: https://harmonyventurelabs.com
- LinkedIn: https://www.linkedin.com/company/harmonyventurelabs
- Twitter/X: https://twitter.com/HarmonyVentures
- Instagram: https://www.instagram.com/harmonyventurelabs/
- Facebook: https://www.facebook.com/HVLbham/

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Profile page: https://yespress.io/harmony-venture-labs
Published by YesPress — https://yespress.io
Last updated: 2026-08-16