# Happy Elements

> Happy Elements is a Beijing-based game developer and publisher founded in 2009. Its portfolio spans accessible casual games such as Anipop and Japanese-developed character franchises such as Ensemble Stars. It also develops entertainment around original intellectual property, including music, animation, live performances, licensing and merchandise.

- **Founded:** 2009
- **Headquarters:** Beijing, China
- **Founders:** Haining Wang (Co-founder, chairman and CEO)
- **Products:** My Fishbowl / Happy Fish, Anipop / Kaixin Xiaoxiaole, Ensemble Stars, ReverseBlue x Re-birthEnd, Babytopia
- **Notable:** The company reports more than 800 million cumulative Anipop downloads., Ensemble Stars received the Famitsu Awards 2015 Rookie Award, according to the Japanese company history., The Japanese company records a Google Play Best Game award for Ensemble Stars.

## Products & services

- **My Fishbowl / Happy Fish** — Social aquarium games built around collecting and caring for virtual fish; My Fishbowl launched on Facebook in August 2009.
- **Anipop / Kaixin Xiaoxiaole** — Animal-themed match-three puzzle game on web, mobile and WeChat Mini Programs; mobile service began in February 2014.
- **Ensemble Stars** — Japanese-developed idol entertainment franchise, with Basic idol-development and Music rhythm-game apps plus music and related media.
- **ReverseBlue x Re-birthEnd** — Free-to-play mobile RPG developed and operated by Grimoire and published by Happy Elements K.K.
- **Babytopia** — Puzzle adventure announced as globally launched on May 20, 2025.
- **Silver Palace** — Victorian-inspired detective adventure ARPG announced by Elementa in May 2025; a January 2026 beta announcement appears on the group site. A development project, not represented here as a released game.
- **Original-IP entertainment** — Music, animation, live performances, licensing and merchandise built around company content.

## Achievements

- The company reports more than 800 million cumulative Anipop downloads.
- Ensemble Stars received the Famitsu Awards 2015 Rookie Award, according to the Japanese company history.
- The Japanese company records a Google Play Best Game award for Ensemble Stars.

## Latest updates

- **2026-09** — The Japanese subsidiary announced the second anniversary campaign for ReverseBlue x Re-birthEnd on September 25.
- **2026-09** — Ensemble Stars announced a cultural-festival campaign and new support features on September 11.
- **2026-01** — The group website listed the Silver Palace Monotype beta-test announcement on January 5.
- **2025-05** — The group website announced Babytopia’s global launch on May 20.

## Links

- Website: https://happyelements.com
- LinkedIn: https://www.linkedin.com/company/happy-elements
- Twitter/X: https://twitter.com/Happy_Elements
- Facebook: https://facebook.com/appcenter/happyfishgame

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Profile page: https://yespress.io/happy-elements
Published by YesPress — https://yespress.io
Last updated: 2026-10-10