# Happy Cabbage

> Happy Cabbage is a San Francisco-founded B2B software company focused on inventory intelligence for cannabis retailers. Its Happy Buyers platform connects to dispensary point-of-sale systems, calculates demand and product velocity, flags aging stock, recommends orders, and gives single- and multi-store buyers a shared operating view. After building both marketing and inventory products, the company sold Happy Marketers to Alpine IQ in June 2025 and concentrated on the less glamorous but more financially direct problem of deciding what to stock, when, and in what quantity.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Andrew Watson (CEO and Co-Founder), Bobby Fatemi (CTO and Co-Founder), Ryan Herron (CRO and Co-Founder)
- **Team size:** Approximately 22 employees (supplied company-data estimate)
- **Products:** Happy Buyers, Happy Marketers, Inventory audit and trial
- **Notable:** Raised a disclosed $1.5 million seed round in 2020 led by Delta Emerald Ventures., Sold Happy Marketers to Alpine IQ in June 2025 to focus the company on Happy Buyers., CONBUD reported about 20 hours saved per week, a 63% reduction in aged inventory cost, and an 8% increase in weekly revenue without increased discounting.

## Products & services

- **Happy Buyers** — An inventory optimization and intelligent ordering platform for cannabis retailers, with demand forecasting, inventory health, aging analysis, suggested orders, budgeting, multi-location views, and POS-connected workflows.
- **Happy Marketers** — A customer segmentation and text/email marketing suite built from dispensary first-party data; acquired by Alpine IQ in June 2025 and no longer the company's focus.
- **Inventory audit and trial** — A 14-day Happy Buyers trial paired with a baseline inventory audit, advertised to retailers evaluating the platform.

## Achievements

- Raised a disclosed $1.5 million seed round in 2020 led by Delta Emerald Ventures.
- Sold Happy Marketers to Alpine IQ in June 2025 to focus the company on Happy Buyers.
- CONBUD reported about 20 hours saved per week, a 63% reduction in aged inventory cost, and an 8% increase in weekly revenue without increased discounting.
- ERBA/The Woods reported more than $418,000 saved from Q1 to Q4 2023 and a 19% SKU-count reduction; ERBA Venice reported more than $528,000 saved and a 16% SKU-count reduction.
- Shipped an Inventory Health dashboard, aging buckets, AI-generated product lines, distribution-ordering features, and multiple purchasing workflow upgrades during 2025.
- Built integrations with five prominent cannabis POS platforms: Dutchie, Flowhub, BLAZE, Treez, and Meadow.

## Latest updates

- **2025-03** — Launched the Inventory Health dashboard alongside additional profitability and product-performance fields.
- **2025-04** — Added aging-inventory buckets for 0-30, 31-60, 61-90, and 90-plus days.
- **2025-06** — Sold Happy Marketers to Alpine IQ and narrowed company focus to Happy Buyers.
- **2025-07** — Released inventory-health trends, AI-generated product lines, cart PDF export, and more discount data.
- **2025-08** — Introduced the first distribution-ordering workflow and additional inventory-cost filters.
- **2025-11** — Launched Product Lines in beta, replacing the earlier SKU-group terminology.
- **2025-12** — Improved cart controls for refining purchase orders.
- **2026-01** — Published its 2025 product recap and stated that it was carrying its inventory-only focus into 2026.

## Links

- Website: https://happycabbage.io
- LinkedIn: https://www.linkedin.com/company/happy-cabbage-analytics
- Twitter/X: https://twitter.com/happy_cabbage
- Facebook: https://facebook.com/happycabbageanalytics/

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Profile page: https://yespress.io/happy-cabbage
Published by YesPress — https://yespress.io
Last updated: 2026-08-22