# Haomai Wealth Management Co., Ltd. (好买财富管理股份有限公司)

> Howbuy, legally Haomai Wealth Management Co., Ltd., is a Shanghai-based wealth management group combining public and private fund distribution, fund research, portfolio construction and fund-of-funds management. It serves retail investors, qualified high-net-worth clients and institutions through websites, apps and advisers, with Tencent and Legend Capital among its historical investors.

- **Founded:** 2007
- **Headquarters:** Shanghai, China
- **Founders:** Yang Wenbin (杨文斌) (Founder, chairman and CEO), Le Jiaqing (乐嘉庆) (Co-founder), Tao Yi (陶怡) (Co-founder)
- **Products:** Howbuy Fund website and app, Savings Jar (储蓄罐), Private-fund distribution and advice, New Equation FOF (新方程), Institutional fund services
- **Notable:** Subsidiary obtained one of China’s first independent fund sales qualifications in February 2012., Listed on China’s NEEQ in 2015 under code 834418., Hong Kong subsidiary obtained SFC Type 1, 4 and 9 licences in November 2017, according to the 2026 half-year report.

## Products & services

- **Howbuy Fund website and app** — Public-fund research, screening, comparison, account services and transactions.
- **Savings Jar (储蓄罐)** — Retail cash-management app included among the group’s online fund transaction channels.
- **Private-fund distribution and advice** — Private-fund research and adviser-led distribution for qualified high-net-worth investors.
- **New Equation FOF (新方程)** — Group asset-management subsidiary issuing and managing private fund-of-funds portfolios; private securities fund manager registration obtained in April 2014.
- **Institutional fund services** — Public-fund selection and execution combining online transactions and human service.
- **Family wealth and international services** — Company-described services spanning family trusts, overseas allocation and Hong Kong insurance brokerage through relevant group entities.

## Achievements

- Subsidiary obtained one of China’s first independent fund sales qualifications in February 2012.
- Listed on China’s NEEQ in 2015 under code 834418.
- Hong Kong subsidiary obtained SFC Type 1, 4 and 9 licences in November 2017, according to the 2026 half-year report.
- Reported H1 2026 revenue of RMB 603.015 million and attributable net profit of RMB 234.420 million.

## Latest updates

- **2026-08** — Published H1 2026 report: revenue grew 36.09% and attributable net profit grew 74.66% year over year.
- **2026-04** — Published FY2025 annual report.
- **2025-12** — Company outlined family-trust and global-allocation services and claimed over 10 million investors served.

## Links

- Website: https://www.howbuy.com/
- LinkedIn: http://www.linkedin.com/company/howbuy-asset-management

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Profile page: https://yespress.io/haomai-wealth-management-co-ltd
Published by YesPress — https://yespress.io
Last updated: 2026-10-11