# Hannah Russin

> Hannah Russin is Chief Marketing Officer at Troubadour Goods, the London-based maker of performance bags and leather accessories. A startup-veteran growth marketer, she co-founded the customer-acquisition consultancy DataScore, which Lyft acquired in 2017, where she went on to run growth programs. She later led marketing as CMO at Embark Veterinary and at the metabolic-health company Signos before crossing the Atlantic to take the marketing helm at Troubadour.

- **Role:** Chief Marketing Officer at Troubadour Goods
- **Organizations:** Troubadour Goods, Signos, Embark Veterinary, Lyft, DataScore
- **Nationality:** American
- **Education:** BA, Foreign Service (School of Foreign Service), Georgetown University, Harvard University, National Chengchi University
- **Known for:** Co-founded DataScore, a growth consultancy acquired by Lyft in August 2017, Led growth programs at Lyft during its high-growth scaling years, Served as Chief Marketing Officer at three companies across distinct industries (Embark Veterinary, Signos, Troubadour Goods)

## Career timeline

- **2009** — Begins working in marketing for San Francisco / Mission Bay startups
- **2015** — Co-founds DataScore, a customer-acquisition and growth consultancy
- **2017** — Lyft acquires DataScore; Russin joins Lyft's growth team
- **2017-2020** — Serves as Head of Growth Programs at Lyft, working on emergent acquisition channels
- **2020** — Becomes CMO at Embark Veterinary, the dog-DNA and canine health company
- **2021** — Joins Signos as Chief Marketing Officer
- **2025** — Named Chief Marketing Officer at Troubadour Goods in London

## Achievements

- Co-founded DataScore, a growth consultancy acquired by Lyft in August 2017
- Led growth programs at Lyft during its high-growth scaling years
- Served as Chief Marketing Officer at three companies across distinct industries (Embark Veterinary, Signos, Troubadour Goods)
- Spoke at Startup Boston Week 2019 on growth marketing

## Latest updates

- **2025-02** — Started as Chief Marketing Officer at Troubadour Goods in London.

## Links

- Website: https://troubadourgoods.com
- LinkedIn: http://www.linkedin.com/in/hannahrussin

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Profile page: https://yespress.io/hannah-russin
Published by YesPress — https://yespress.io
Last updated: 2026-07-29