# Hang

> Hang is a New York-based software company building an AI-powered marketing and loyalty platform for consumer brands. Marketed as 'the autonomous marketing system,' Hang replaces static points programs with personalized, gamified rewards - branded minigames, dynamic quests and 1:1 offers - alongside self-cleaning customer data, smart segments and AI-driven campaigns. It launched in 2022 as an NFT-powered membership platform backed by a $16M Series A from Paradigm, then repositioned around AI and now serves restaurant, beauty, apparel and e-commerce brands such as Just Salad, Jeni's, Boba Guys and Hattie B's.

- **Founded:** 2021
- **Headquarters:** New York, New York, United States
- **Founders:** Matt Smolin (Co-Founder & CEO), Chad Fox (Co-Founder), Brian Bendett (Co-Founder)
- **Team size:** ~55 employees
- **Products:** Loyalty, Offers, Data, Campaigns, Smart Segments
- **Notable:** Raised a $16M Series A led by Paradigm in July 2022., Attracted investment from Tiger Global, Kevin Durant's Thirty Five Ventures and MrBeast's Night Ventures., Signed major consumer brands including Budweiser, Ulta Beauty, ASICS and Cinemark in its early era.

## Products & services

- **Loyalty** — AI-driven, gamified loyalty experiences using branded minigames, dynamic quests and personalized rewards in place of static points programs.
- **Offers** — Personalized 1:1 offers and promotions tuned to individual customer behavior.
- **Data** — Self-cleaning customer data infrastructure that unifies and de-duplicates records across sources.
- **Campaigns** — AI-assisted campaign creation and automation across channels.
- **Smart Segments** — AI-driven customer segmentation for targeting and personalization.
- **Smart Dashboards** — Real-time analytics and monitoring of customer engagement and program performance.
- **AI Alerts** — Automated notifications and insights that surface changes in customer behavior.
- **Integrations** — Connections to brand POS and CRM systems including Square, Toast and Shopify.

## Achievements

- Raised a $16M Series A led by Paradigm in July 2022.
- Attracted investment from Tiger Global, Kevin Durant's Thirty Five Ventures and MrBeast's Night Ventures.
- Signed major consumer brands including Budweiser, Ulta Beauty, ASICS and Cinemark in its early era.
- Reports an average 70% increase in per-user spend for brands using its gamified loyalty.
- Repositioned from an NFT-powered membership tool to an AI-first 'autonomous marketing system.'

## Latest updates

- **2022-07** — Launched publicly with a $16M Series A led by Paradigm as an NFT-powered membership and loyalty platform.
- **2024-01** — Repositioned around gamified, AI-driven loyalty for restaurants and consumer brands, moving away from Web3 branding.
- **2025-01** — Expanded product to 'the autonomous marketing system' with self-cleaning data, smart segments, AI campaigns and vertical AI for restaurants, beauty, apparel and e-commerce.

## Links

- Website: https://hang.com
- LinkedIn: https://www.linkedin.com/company/hang-loyalty
- Instagram: https://www.instagram.com/hangloyalty/

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Profile page: https://yespress.io/hang
Published by YesPress — https://yespress.io
Last updated: 2026-07-20