# Hamid Farooqui

> Hamid Farooqui is the co-founder and CEO of Sogolytics and co-founder and CTO of K12 Insight. An engineering graduate with a master’s in computer science from Binghamton University, he worked on Oracle’s e-Travel software and later led technology integration after its acquisition by Amadeus. His entrepreneurial work focuses on feedback, communication, and helping organizations turn what they learn into decisions.

- **Role:** Co-Founder & CEO at Sogolytics
- **Organizations:** Sogolytics, K12 Insight, Oracle, Amadeus, MouthShut.com
- **From:** Mumbai, India
- **Nationality:** Indian-American
- **Education:** Engineering degree, University of Mumbai (Bombay University), Master’s degree in Computer Science, Binghamton University, State University of New York
- **Known for:** Co-founded and leads Sogolytics., Co-founded K12 Insight and serves as CTO., Advanced to Director of Engineering in Oracle’s e-Travel division.

## Career timeline

- **—** — Began his career at Mahindra and subsequently worked as a planning engineer in Dubai, according to his 2024 interview.
- **—** — Completed a master’s in computer science at Binghamton University.
- **—** — Helped design, build, and launch Oracle’s e-Travel corporate travel software; rose to Director of Engineering.
- **—** — Led integration of technology platforms in the United States and Europe following the acquisition of e-Travel by Amadeus.
- **—** — Co-founded K12 Insight, focused on communication between educators and their communities.
- **2012** — Began product development for SoGoSurvey.
- **2013** — Launched SoGoSurvey with co-founder Suhail Farooqui.
- **2022** — SoGoSurvey became Sogolytics as its offering expanded beyond surveys.
- **2026** — Discussed silent customer churn with Katherine Stone and published commentary on experience intelligence.

## Achievements

- Co-founded and leads Sogolytics.
- Co-founded K12 Insight and serves as CTO.
- Advanced to Director of Engineering in Oracle’s e-Travel division.
- Led post-acquisition technology integration across the United States and Europe.

## Latest updates

- **2026-09** — Published “Experience Intelligence: Why Leading Organizations Are Moving Beyond Survey Data” through Forbes Technology Council on September 8.
- **2026-06** — Sogolytics published his article “Why Are Your Customers Leaving in Silence?” on June 2.
- **2026-02** — Appeared with Katherine Stone in the CXF Reflects episode “Why Customers Leave Without Saying a Word,” dated February 24.

## Links

- Website: https://www.sogolytics.com/
- LinkedIn: https://www.linkedin.com/in/hamidfarooqui

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Profile page: https://yespress.io/hamid-farooqui
Published by YesPress — https://yespress.io
Last updated: 2026-10-15