# Hallmark Business Connections

> Hallmark Business Connections is Hallmark’s business-to-business greeting card operation. It sells personalized cards online and provides direct-mail campaigns, branded card-ordering portals and tools for customer service agents to send printed cards after meaningful interactions. Its customers include financial services companies, insurers, health plans, retailers and utilities.

- **Founded:** 1995
- **Headquarters:** Kansas City, United States
- **Products:** Business greeting cards, Connect from Hallmark, Care by Hallmark, Break Through, Personal Font
- **Notable:** Reports thousands of clients, including more than half of the Fortune 100., Evergy case study reports 89% of recipients gave the highest approval rating, 81% reported greatly improved perception, and 94% of employees felt personal accomplishment. These are vendor-published program results., An unnamed financial-services client reported almost a one-percentage-point reduction in cancellations among agents sending annual Thanksgiving-time cards.

## Products & services

- **Business greeting cards** — Online ordering of personalized birthday, holiday, appreciation, sympathy, milestone and Spanish-language cards, with quantity discounts and mailing options.
- **Connect from Hallmark** — A branded card-ordering portal with curated products, permissions, reporting, training, optional CRM integration and digitized handwriting.
- **Care by Hallmark** — A web application for frontline agents to choose and personalize physical cards after customer interactions; printing and mailing are handled by Hallmark.
- **Break Through** — Direct-mail strategy and execution using Hallmark greeting cards for acquisition, loyalty and other marketing campaigns.
- **Personal Font** — Digitizes an individual’s handwriting for use in repeatable personalized card mailings.

## Achievements

- Reports thousands of clients, including more than half of the Fortune 100.
- Evergy case study reports 89% of recipients gave the highest approval rating, 81% reported greatly improved perception, and 94% of employees felt personal accomplishment. These are vendor-published program results.
- An unnamed financial-services client reported almost a one-percentage-point reduction in cancellations among agents sending annual Thanksgiving-time cards.

## Latest updates

- **2026-09** — September 17 release notes describe simpler address-list creation, automatically saved imported contacts and clearer order-history shipment labels.
- **2026-05** — May 14 release notes describe clearer controls for adding logos and signatures during personalization.
- **2026-04** — April 2 release notes announce mail-on-behalf support for recipient lists under 25 people and improved order status details.

## Links

- Website: https://www.hallmarkbusiness.com/
- LinkedIn: https://www.linkedin.com/company/hallmark-business-connections/
- YouTube: https://www.youtube.com/@HallmarkBusinessConnections
- Instagram: https://www.instagram.com/hallmarkbiz/
- Facebook: https://www.facebook.com/hallmarkbusinessconnections

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Profile page: https://yespress.io/hallmark-business-connections
Published by YesPress — https://yespress.io
Last updated: 2026-10-23