# Haley Rosen

> Haley Rosen is the founder and CEO of Just Women's Sports, the digital media company she launched in January 2020 to fix a number that had not budged in a decade: roughly 4% of all sports coverage went to women. A former Stanford midfielder who played professionally before injuries ended her career, Rosen built JWS from a single Instagram account into a leading women's sports media platform with podcasts, editorial, live programming, events, and merchandise, backed by investors including Kevin Durant and Joe Tsai. Her core argument, delivered on the TEDxBoston stage, is blunt: stop treating women's sports like a charity and start covering them like sports.

- **Role:** Founder & CEO at Just Women's Sports
- **Organizations:** Just Women's Sports, Stanford Cardinal women's soccer (former)
- **From:** Los Angeles, United States
- **Nationality:** American
- **Education:** BA, Stanford University, MA, Stanford University
- **Known for:** Founded Just Women's Sports, a leading women's sports media platform, Raised reported $13M+ in venture funding from backers including Kevin Durant and Joe Tsai, Forbes 30 Under 30 (2021)

## Career timeline

- **2015** — Midfielder for Stanford Cardinal women's soccer
- **2016-2019** — Played professional soccer in the US and abroad before injuries ended her career; later worked in tech in the Bay Area
- **2020** — Founded Just Women's Sports in January, starting as an Instagram account
- **2020** — Received an Adidas grant for female entrepreneurs in sports
- **2021** — Raised $3.5M seed round with investors including Kevin Durant and athletes Kelley O'Hara, Elena Delle Donne, Hilary Knight, Sam Mewis, Arike Ogunbowale
- **2021** — Named to Forbes 30 Under 30
- **2022** — Delivered TEDxBoston talk 'The problem with women's sports'
- **2022** — Raised $6M round led by Joe Tsai
- **2023** — JWS reached 75M+ users and 250M+ social impressions during the FIFA Women's World Cup

## Achievements

- Founded Just Women's Sports, a leading women's sports media platform
- Raised reported $13M+ in venture funding from backers including Kevin Durant and Joe Tsai
- Forbes 30 Under 30 (2021)
- Sports Business Journal New Voices Under 30
- TEDxBoston speaker (2022)
- Grew JWS to over 75 million users
- Built media partnerships including the NWSL

## Latest updates

- **2023-08** — JWS surpassed 75M users and 250M social impressions during the 2023 FIFA Women's World Cup

## Links

- Website: https://justwomenssports.com
- LinkedIn: https://www.linkedin.com/in/haleyrosen/
- Twitter/X: https://x.com/rosenhaley
- YouTube: https://www.youtube.com/watch?v=vG6P9gfgO6g
- Instagram: https://www.instagram.com/justwsports/
- Facebook: https://facebook.com/justwomenssports/

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Profile page: https://yespress.io/haley-rosen
Published by YesPress — https://yespress.io
Last updated: 2026-06-24