# Haberman

> Haberman is a privately held, partner-owned Minneapolis marketing and communications agency founded in 1994 by Fred and Sarah Haberman. It combines brand strategy, creative, media, public relations and measurement for mission-driven organizations, with unusually deep experience in natural food, health behavior change, financial services, sustainability and cause marketing.

- **Founded:** 1994
- **Headquarters:** Minneapolis, United States
- **Founders:** Fred Haberman (Co-founder and CEO), Sarah Haberman (Co-founder)
- **Products:** Integrated marketing agency of record, Paid media and integration, Corporate and brand public relations, Brand foundation
- **Notable:** Won a 2025 National Gold ADDY for the Minnesota Department of Health's Room to Breathe integrated public-service campaign., Reports that Room to Breathe reached 90% of addressable Minnesota youth, generated more than 71,000 site visits and coincided with 11th-grade vaping falling from 14% to 8% during the campaign period., Maintained an 18-year relationship with Organic Valley while the cooperative grew from under $100 million to over $1 billion in sales.

## Products & services

- **Integrated marketing agency of record** — Brand growth strategy, positioning, creative, paid/earned/owned planning and buying, analytics, measurement and operating-model support.
- **Paid media and integration** — Audience strategy, media planning and buying, personalization, optimization, analytics and test-and-learn programs.
- **Corporate and brand public relations** — Thought leadership, product visibility, executive positioning, stakeholder engagement, influencer partnerships, events, reputation and crisis communications.
- **Brand foundation** — Research, brand strategy, naming, identity, messaging and storytelling-platform development.

## Achievements

- Won a 2025 National Gold ADDY for the Minnesota Department of Health's Room to Breathe integrated public-service campaign.
- Reports that Room to Breathe reached 90% of addressable Minnesota youth, generated more than 71,000 site visits and coincided with 11th-grade vaping falling from 14% to 8% during the campaign period.
- Maintained an 18-year relationship with Organic Valley while the cooperative grew from under $100 million to over $1 billion in sales.
- Produced matched-market sales lifts as high as 19% for Pacific Foods after reallocating spend away from markets showing zero lift.
- Helped Affinity Plus achieve its highest membership growth in a decade and generated more than 5 billion PR impressions across 800-plus stories, according to the agency's case study.
- Helped launch Urban Organics, which Haberman says catalyzed more than $200 million in economic development before Pentair acquired it in 2017.
- Created and launched the U.S. Pond Hockey Championships, an annual Minneapolis event.

## Latest updates

- **2026-07** — After the 2026 Special Olympics USA Games, Haberman reported 21.6 billion earned-media impressions, 13,000 volunteers and an estimated $75 million economic impact.
- **2026-04** — Launched the Minnesota Department of Health Youth Content Creator Coalition, a model in which teens turn public-health facts into peer-facing social content.
- **2026-02** — Fred Haberman appeared on The PR Week podcast to discuss Minneapolis business conditions, the Olympics and pond hockey.
- **2025** — Room to Breathe received a National Gold ADDY in Integrated Media Public Service Campaign.
- **2025-01** — Published its modern-storytelling thesis: small hypothesis-led tests, media upstream, and creative/media teams working together.

## Links

- Website: https://modernstorytellers.com
- LinkedIn: https://www.linkedin.com/company/haberman
- Twitter/X: https://twitter.com/modernstories
- Instagram: https://www.instagram.com/habermanstories/
- Facebook: https://facebook.com/modernstorytellers

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Profile page: https://yespress.io/haberman
Published by YesPress — https://yespress.io
Last updated: 2026-09-20