# Guy Ironi

> Guy Ironi is CEO of ColdTrack, formerly NutriFresh, where he became chief executive in 2016 to lead a turnaround. His career spans consumer brands including Ronco and Small World Toys. Under his leadership, the business shifted from beverage manufacturing toward cold and frozen e-commerce fulfillment and expanded its U.S. network.

- **Role:** CEO at ColdTrack
- **Organizations:** ColdTrack (formerly NutriFresh Services), Ronco, Small World Toys, DiMODOLO International / Raymond Weil USA, BITD Group Inc., Vertex Capital LLC, WeWork Food Labs, Israeli-American Council, New Jersey Regional Council
- **Education:** MBA, Finance and Strategic Management, Columbia Business School, Programming course; degree not verified, IDF MAMRAM
- **Known for:** Led ColdTrack through a turnaround and transition from beverage manufacturing to perishable e-commerce fulfillment., Recognized at Goldman Sachs’ 2024 Builders and Innovators Summit., ColdTrack reported Inc. 5000 appearances in each year from 2021 through 2024.

## Career timeline

- **2000** — Began a database team leader role at iMesh, according to his published professional biography.
- **2003-2009** — Served as COO at DiMODOLO International / Raymond Weil USA.
- **2009** — Became president of Ronco and a director at Vertex Capital LLC.
- **2010** — Founded BITD Group and became CEO of Small World Toys.
- **2014** — Became chief revenue officer at NutriFresh Services; Crunchbase and speaker biographies identify him as a founder or co-founder.
- **2016** — Became CEO in October to lead a turnaround on behalf of an investing family office.
- **2018** — NutriFresh pivoted toward perishable e-commerce logistics, according to the company history.
- **2019** — Joined WeWork Food Labs as a strategic growth mentor.
- **2023** — NutriFresh announced its ColdTrack name and identity on February 16.
- **2024** — Recognized at Goldman Sachs’ Builders and Innovators Summit.
- **2026** — ColdTrack announced its fifth fulfillment campus, in Jacksonville, on August 4.

## Achievements

- Led ColdTrack through a turnaround and transition from beverage manufacturing to perishable e-commerce fulfillment.
- Recognized at Goldman Sachs’ 2024 Builders and Innovators Summit.
- ColdTrack reported Inc. 5000 appearances in each year from 2021 through 2024.

## Latest updates

- **2026-08** — ColdTrack announced a Jacksonville campus, bringing its directly operated fulfillment footprint to five campuses.
- **2026-08** — Discussed the Jacksonville expansion and future U.S. markets with the Jacksonville Daily Record.
- **2026-03** — Answered questions about fulfillment partner selection in a ColdTrack interview.
- **2025-11** — Published a Food Logistics article on dedicated technology and distribution networks for perishable e-commerce.

## Links

- LinkedIn: https://www.linkedin.com/in/guy-ironi-14019b2

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Profile page: https://yespress.io/guy-ironi
Published by YesPress — https://yespress.io
Last updated: 2026-10-23