# Guy Edri

> Guy Edri is the Tel Aviv-based co-founder and CEO of VIDAA, now operating as V, whose leadership page also names him chief product officer. His public strategy centres on open partnerships with television manufacturers and content providers, simpler viewing and measurement built around households. He became CEO in May 2023 after serving as president and joined Max Stock as an independent director in April 2026.

- **Role:** Co-Founder and CEO at VIDAA / V; also listed as CPO
- **Organizations:** VIDAA / V, Max Stock Ltd., Exit Electronics Ltd., New Display Ltd., VIDAA (Netherlands) International Holdings B.V.
- **Nationality:** Israeli
- **Education:** High-school education
- **Known for:** Helped establish and lead VIDAA as a platform open to multiple television manufacturers and content partners., Led VIDAA during the Vestel investment and subsequent strategic partnership., Led VIDAA when the company announced its integrated Operator TV partnership with Hisense and Deutsche Telekom in September 2025.

## Career timeline

- **2018-01** — Began serving as president of VIDAA USA Inc.; tenure continued through April 2023.
- **2019** — Listed as EVP of business development for Hisense VIDAA U in the IBC guide.
- **2023-05** — Became CEO of VIDAA USA Inc.
- **2024-09** — Presented Vestel’s announced 4.64% investment as an extension of VIDAA’s open-platform commitment.
- **2025-07** — VIDAA and Vestel put their strategic partnership into operation.
- **2026-04** — Spoke at StreamTV Europe in Lisbon and became an independent director of Max Stock on April 20.
- **2026-05** — Presented VIDAA’s global strategy to EBU Horizons.

## Achievements

- Helped establish and lead VIDAA as a platform open to multiple television manufacturers and content partners.
- Led VIDAA during the Vestel investment and subsequent strategic partnership.
- Led VIDAA when the company announced its integrated Operator TV partnership with Hisense and Deutsche Telekom in September 2025.
- Appointed independent director of Max Stock in April 2026.

## Latest updates

- **2026-09** — Announced plans for DisrupTV in London on November 11, advocating changes to television measurement and related platform practices; event was still upcoming as of October 22, 2026.
- **2026-06** — Discussed V Index, V Shop and the role of the home screen in a TVREV interview.
- **2026-05** — Presented at EBU Horizons, emphasising public broadcaster visibility on smart TVs.
- **2026-04** — Joined the Max Stock board as an independent director on April 20.

## Links

- LinkedIn: https://www.linkedin.com/in/guy-edri-89663716/

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Profile page: https://yespress.io/guy-edri
Published by YesPress — https://yespress.io
Last updated: 2026-10-22