# Guy Avigdor

> Guy Avigdor is a co-founder of Klear, the influencer marketing business acquired by Meltwater in 2021. Known during Klear’s growth as its COO, he worked on go-to-market strategy and business development, wrote about creator audiences and brand authenticity, and is listed as Meltwater’s Head of Influencer Marketing in the 2026 ANA Creator Marketing Conference agenda.

- **Role:** Head of Influencer Marketing at Meltwater
- **Organizations:** Klear, Meltwater
- **Education:** Technion - Israel Institute of Technology
- **Known for:** Co-founded Klear with Eytan and Noam Avigdor., Helped build an influencer marketing business acquired by Meltwater in 2021., Oversaw Klear go-to-market and business development strategy as COO.

## Career timeline

- **2012** — Named among the three Avigdor brothers behind Twtrland in contemporary coverage; Meltwater later dated Klear’s founding to 2012.
- **2013** — Demonstrated Twtrland’s business dashboard as co-founder and vice president of business development.
- **2014** — Discussed building Twtrland on The Digital Marketing Podcast; the episode description reported more than 1.5 million monthly users.
- **2015** — Twtrland rebranded as Klear and raised $1.5 million as its coverage expanded beyond Twitter.
- **2017** — Klear began its partnership with Meltwater.
- **2018** — As Klear COO, publicly discussed profitability as a guide to product decisions; announced automated Instagram Stories measurement.
- **2019** — Published Forbes Agency Council contributions about older influencers and values in marketing.
- **2021** — Meltwater announced its agreement to acquire Klear for $17.8 million in cash and earn-out.
- **2024** — A March 13 Meltwater post identified him as Klear CEO and described the April website and communications transition.
- **2026** — Listed as Meltwater’s Head of Influencer Marketing in the ANA Creator Marketing Conference agenda.

## Achievements

- Co-founded Klear with Eytan and Noam Avigdor.
- Helped build an influencer marketing business acquired by Meltwater in 2021.
- Oversaw Klear go-to-market and business development strategy as COO.

## Latest updates

- **2026-02** — The ANA Creator Marketing Conference agenda listed Avigdor with Snap’s Fintan Gillespie for a February 25 session about human creativity and AI in creator marketing.
- **2024-03** — His March 13 company post explained that Klear web traffic and communications would move to Meltwater channels from April 1, with existing customer workspaces and credentials retained.

## Links

- Website: https://www.meltwater.com/en/capabilities/influencer-marketing
- LinkedIn: https://www.linkedin.com/in/guyavigdor
- Twitter/X: https://twitter.com/guyavigdor

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Profile page: https://yespress.io/guy-avigdor
Published by YesPress — https://yespress.io
Last updated: 2026-10-26