# Guthy-Renker

> Guthy-Renker is the El Segundo, California direct-response marketing company that turned late-night television into a repeatable consumer-products machine. Founded in 1988 by Bill Guthy and Greg Renker, it built and scaled celebrity-backed beauty and wellness brands - Proactiv, Meaningful Beauty, WEN, JLo Beauty - by pairing a famous face with a subscription-replenishment model and buying its way onto the airwaves. It sells health, beauty, and self-improvement products directly to consumers across TV, radio, mail, phone, and the web.

- **Founded:** 1988
- **Headquarters:** El Segundo, California, United States
- **Founders:** Bill Guthy (Co-Founder & Co-Chairman), Greg Renker (Co-Founder & Co-Chairman)
- **Team size:** ~360 employees
- **Products:** Personal Power (Tony Robbins), Principal Secret, Proactiv Solution, Meaningful Beauty, WEN Hair Care
- **Notable:** Founders Bill Guthy and Greg Renker inducted into the Direct Response Hall of Fame., Built Proactiv into the world's best-selling acne treatment system., Grew revenue from ~$400M (2001) to ~$1.8B (2012).

## Products & services

- **Personal Power (Tony Robbins)** — Motivational audio program that launched the company's infomercial approach and made Tony Robbins a household name.
- **Principal Secret** — Skincare line fronted by actress Victoria Principal; one of the company's first replenishment-shipment beauty products.
- **Proactiv Solution** — Three-step acne treatment that became the world's best-selling acne system and, for years, more than half of Guthy-Renker's revenue. Sold to Taro Pharmaceuticals (Alchemee) in 2022.
- **Meaningful Beauty** — Anti-aging skincare line developed with model Cindy Crawford and dermatologist Jean-Louis Sebagh; a flagship replenishment brand with roughly $200M in sales.
- **WEN Hair Care** — Cleansing-conditioner hair care line created with celebrity stylist Chaz Dean.
- **JLo Beauty** — Skincare and body line co-owned with Jennifer Lopez, launched in the DTC celebrity-beauty era.
- **11:11 Beauty** — Skincare joint venture with Paris Hilton's 11:11 Media, announced November 2024, with products debuting in spring 2025.

## Achievements

- Founders Bill Guthy and Greg Renker inducted into the Direct Response Hall of Fame.
- Built Proactiv into the world's best-selling acne treatment system.
- Grew revenue from ~$400M (2001) to ~$1.8B (2012).
- Pioneered the celebrity-endorsement + subscription-replenishment model later copied across the beauty industry.
- Credited with transforming the broadcast direct-marketing and infomercial industry.

## Latest updates

- **2024-11** — Announced 11:11 Beauty, a skincare joint venture with Paris Hilton's 11:11 Media, launching spring 2025.
- **2025-01** — Meaningful Beauty named Jennifer McDonnell VP of content strategy and re-released its Age-Proof Hair Care System.
- **2022** — Sold Proactiv to Taro Pharmaceuticals, which rebranded the operating business as Alchemee.

## Links

- Website: https://guthy-renker.com
- LinkedIn: https://www.linkedin.com/company/guthy-renker
- Twitter/X: https://twitter.com/beautinews
- Instagram: https://www.instagram.com/guthyrenker/
- Facebook: https://facebook.com/guthyrenker

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Profile page: https://yespress.io/guthy-renker
Published by YesPress — https://yespress.io
Last updated: 2026-08-13