# GUT

> GUT is a Miami-headquartered global creative network founded in 2018 by Anselmo Ramos and Gastón Bigio. It sells strategy, creative, content, media, production, digital marketing, performance, social, influencer, data and analytics services to global brands. The company grew by giving a fuzzy advertising virtue - bravery - concrete rituals, including a 0-to-10 client scale, then paired that creative identity with Globant's technology and marketing operations. Since Globant consolidated its marketing services under GUT in 2025, the broader network has more than 2,000 people across 12 offices.

- **Founded:** 2018
- **Headquarters:** Miami, United States
- **Founders:** Anselmo Ramos (Co-founder and Creative Chairman), Gastón Bigio (Co-founder and Creative Chairman)
- **Products:** Brand and communications strategy, Creative, content and production, Media and performance, Data, AI and marketing technology, GUT Consulting
- **Notable:** Named Cannes Lions Independent Network of the Year in 2023., GUT Buenos Aires became both Cannes Lions Agency of the Year and Independent Agency of the Year in 2023 - a first for an agency from Argentina., Won 35 Lions in 2023: 3 Grand Prix, 8 Gold, 12 Silver and 12 Bronze.

## Products & services

- **Brand and communications strategy** — Brand positioning, architecture, customer journeys, creative strategy sprints and communications planning.
- **Creative, content and production** — Integrated campaigns, social content, storytelling, design, audiovisual production and the in-house production operation Glory.
- **Media and performance** — Media planning and buying, influencer marketing, performance marketing, loyalty, e-commerce and activation programs.
- **Data, AI and marketing technology** — Analytics, business intelligence, AI, martech and digital consumer experience capabilities expanded through the GUT Network by Globant.
- **GUT Consulting** — A consulting offer within the network, introduced as GUT broadened from creative execution into connected business and marketing advice.
- **Brand One Word** — A strategic framework for identifying the single association a brand wants to own; GUT publicly introduced it at Cannes Lions.

## Achievements

- Named Cannes Lions Independent Network of the Year in 2023.
- GUT Buenos Aires became both Cannes Lions Agency of the Year and Independent Agency of the Year in 2023 - a first for an agency from Argentina.
- Won 35 Lions in 2023: 3 Grand Prix, 8 Gold, 12 Silver and 12 Bronze.
- Won the 2024 Cannes Lions Media Grand Prix for Mercado Libre's Handshake Hunt.
- GUT Buenos Aires was named Ad Age International Agency of the Year in 2023 and 2024.
- The broader network was ranked among the ten most-awarded networks at Cannes Lions 2025.
- WARC ranked GUT the number-one independent network for effectiveness, as listed in the company's recent news.

## Latest updates

- **2026-08** — GUT promoted Joaquin Cubria and Ignacio Ferioli to global chief creative officers and named Renata Neumann global head of production.
- **2026-03** — GUT New York won Turtle Beach's agency-of-record account after a competitive two-month review.
- **2026-03** — Agustina Garavilla was promoted to global chief operating officer to oversee integration and collaboration across the 12-office network.
- **2025-10** — Globant consolidated its marketing and advertising services under the GUT Network brand, creating a group of more than 2,000 people in 12 offices and adding Bogotá and Copenhagen.
- **2025** — GUT expanded its capabilities across AI, digital marketing, consumer experience, social, content, media, martech, analytics, healthcare and pharma marketing.

## Links

- Website: https://www.gut.agency/
- LinkedIn: https://www.linkedin.com/company/gutagency
- Twitter/X: https://twitter.com/gutagency
- Instagram: https://www.instagram.com/gutmiami/
- Facebook: https://facebook.com/gutmiami/

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Profile page: https://yespress.io/gut
Published by YesPress — https://yespress.io
Last updated: 2026-09-24