# Gupshup

> Gupshup is a conversational AI and messaging platform that lets businesses talk to their customers across WhatsApp, SMS, RCS, Instagram, voice and 30-plus other channels through a single set of APIs. Founded in 2004 as an SMS network in India, it pivoted repeatedly before landing on enterprise conversational messaging, hit a $1.4 billion valuation in 2021, and now sells industry-trained AI agents built on its own ACE LLM. It handles more than 120 billion conversational messages a year for tens of thousands of businesses including HDFC Bank, Unilever, Swiggy and Ola.

- **Founded:** 2004
- **Headquarters:** San Francisco, California, USA
- **Founders:** Beerud Sheth (Co-founder & CEO), Rakesh Mathur (Co-founder), Viswanath Ramachandran (Co-founder), Milind R Agarwal (Co-founder)
- **Team size:** ~769 employees (as of mid-2025, after multiple rounds of restructuring)
- **Products:** Conversation Cloud, WhatsApp Business API, AI Agents (ACE LLM), Auto Bot Builder, Omnichannel Messaging API
- **Notable:** Reached unicorn status with a $1.4 billion valuation in April 2021, Raised roughly $340 million across two 2021 rounds; total funding around $544 million, Named a 'Major Player' in IDC MarketScape's CPaaS assessment (2023)

## Products & services

- **Conversation Cloud** — The flagship platform bundling marketing, commerce and support conversations across 30+ channels with industry-trained AI agents and a unified API.
- **WhatsApp Business API** — One of the earliest business-messaging integrations with WhatsApp, letting brands run notifications, commerce and support inside the app.
- **AI Agents (ACE LLM)** — Autonomous, industry-trained agents for sales, marketing and support built on Gupshup's own ACE language model.
- **Auto Bot Builder** — Generative-AI tool that builds a working chatbot from a company's website and documentation using LLMs.
- **Omnichannel Messaging API** — Single API for SMS, RCS, Instagram, Messenger, voice and more - the CPaaS layer beneath everything else.
- **Voice & Cloud Telephony** — Voice, contact-center automation and speech analytics inherited from the Knowlarity acquisition.

## Achievements

- Reached unicorn status with a $1.4 billion valuation in April 2021
- Raised roughly $340 million across two 2021 rounds; total funding around $544 million
- Named a 'Major Player' in IDC MarketScape's CPaaS assessment (2023)
- Recognized as a 'Major Contender' in Everest Group's Conversational AI PEAK Matrix (2023)
- Among the earliest adopters of the WhatsApp Business API (2018)
- Processes 120 billion+ conversational messages annually across 130+ countries

## Latest updates

- **2024-12** — Investor Fidelity marked down its Gupshup stake by roughly 65%, implying a valuation near $486 million.
- **2024-12** — Gupshup restructured, cutting several hundred roles as part of a push toward profitability.
- **2025-04** — A further round of layoffs affected roughly 200 employees amid continued restructuring.
- **2024-2025** — Company centered its strategy on autonomous, industry-trained AI agents powered by its ACE LLM.

## Links

- Website: https://www.gupshup.io
- LinkedIn: https://www.linkedin.com/company/gupshup
- Twitter/X: https://twitter.com/gupshup
- YouTube: https://www.youtube.com/@gupshup
- Instagram: https://www.instagram.com/gupshupofficial/
- Facebook: https://www.facebook.com/gupshup

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Profile page: https://yespress.io/gupshup
Published by YesPress — https://yespress.io
Last updated: 2026-08-06