# Gupshup vs Yellow.ai

> A look at the two companies most associated with conversational AI in India - Gupshup and Yellow.ai - as both pivot from scripted chatbots to autonomous AI agents. Gupshup, founded by Beerud Sheth, grew from SMS and WhatsApp messaging into a full conversational engagement platform through a string of acquisitions. Yellow.ai, founded by Raghu Ravinutala, went the enterprise-CX and voice route. Both are now betting on agentic AI while navigating funding pressure and layoffs.

## Achievements

- Gupshup became one of India's most recognizable conversational AI companies, reaching a $1.4B valuation in 2021.
- Gupshup processes billions of messages and supports 30+ channels including WhatsApp, RCS and voice.
- Gupshup assembled its platform through acquisitions of Active.ai, Knowlarity, OneDirect and Dotgo.
- Yellow.ai claims to serve 1,100+ enterprises across 85 countries with support for 135 languages.
- Yellow.ai built a multi-LLM orchestration layer and omnichannel deployment across 35+ text and voice channels.

## Latest updates

- **2025-07** — Gupshup raised over $60M in equity and debt from Globespan Capital and EvolutionX to expand its conversational AI and messaging platform, reportedly eyeing an India IPO.
- **2025-11** — Yellow.ai laid off over 100 employees in what it framed as an automation-driven restructuring while leaning into agentic AI.

## Links

- Website: https://www.gupshup.io/
- LinkedIn: https://www.linkedin.com/company/gupshup-io/
- Twitter/X: https://twitter.com/gupshup

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Published by YesPress — https://yespress.io
Last updated: 2026-08-07