# Li Guoxing

> Li Guoxing, also known professionally as Guoxing (Jex) Li, is the co-founder and CEO of Moka, now branded Moka AI. Educated at Shanghai Jiao Tong University, the University of Michigan and Stanford, he co-founded the business in 2015 after identifying gaps in Chinese companies’ recruiting workflows. His public interviews emphasize usable enterprise software, close observation of recruiters’ work, and AI agents that reduce administrative tasks.

- **Role:** Co-founder & CEO at Moka (Moka AI)
- **Organizations:** Moka, LivingSimple, Facebook, SignalFx, Stanford University
- **Education:** Bachelor’s degree, Electrical and Computer Engineering, Shanghai Jiao Tong University, Bachelor’s degree, Computer Software Engineering; dual-degree program, University of Michigan, Master’s degree, Computer Science, Stanford University
- **Known for:** Co-founded Moka in 2015., Led Moka as CEO through its November 2021 $100 million Series C led by Tiger Global., Named to the 2022 X·36Under36 S-level young entrepreneur roster, according to his university.

## Career timeline

- **2009** — Entered Shanghai Jiao Tong University from Jilin.
- **2012–2013** — Software engineering internships at Facebook.
- **2014** — Interned at SignalFx; co-founded campus marketplace LivingSimple as CTO; worked as a Stanford course assistant.
- **2015** — Completed Stanford master’s degree and co-founded Moka with Zhao Oulun (Orion Zhao).
- **2016** — Moka’s recruiting management system formally launched in September.
- **2018** — Moka began investigating chain-store recruitment needs.
- **2021** — Moka raised a $100 million Series C led by Tiger Global in November.
- **2023** — Moka launched Eva in June and its international recruiting product in October.
- **2024** — Moka opened its Hong Kong office in August.
- **2025** — Moka opened its Singapore office in April.
- **2026** — Moka adopted the Moka AI brand in May and introduced recruiting, personnel and HR business-partner agents.

## Achievements

- Co-founded Moka in 2015.
- Led Moka as CEO through its November 2021 $100 million Series C led by Tiger Global.
- Named to the 2022 X·36Under36 S-level young entrepreneur roster, according to his university.
- Part of the team awarded a silver prize for its 2013 undergraduate capstone project involving OpenCL-accelerated face recognition.

## Latest updates

- **2026-05** — Discussed Moka’s upgraded Eva agent offering, AI talent density and globalization in a conversation with Zhang Peng published on May 21.
- **2026-05** — Moka’s official timeline records the Moka AI rebrand and introduction of recruiting, personnel and HR business-partner agents.
- **2026-02** — Moka published an account of Li’s recruiting philosophy covering reasoning-based screening, WhatsApp recruitment and high-agency talent.
- **2025-12** — Appeared with investor Wu Chenyao on Startup Insider to discuss AI applications in HR and international expansion.

## Links

- Website: https://mokahr.com/about
- LinkedIn: https://www.linkedin.com/in/guoxing-jex-li-97429b3a/

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Profile page: https://yespress.io/guoxing-li
Published by YesPress — https://yespress.io
Last updated: 2026-10-15