# Gunster Strategies Worldwide

> Gunster Strategies Worldwide is a Washington, D.C.-based public affairs consultancy that builds issue-advocacy and ballot-measure campaigns from research through execution. Its model combines opinion research, message development, coalition building, digital and paid media, earned media, creative production, crisis communications and government relations, serving companies, associations, governments, political groups and other organizations with policy or reputation stakes.

- **Founded:** 2012
- **Headquarters:** Washington, United States
- **Founders:** Gerry Gunster (Co-founder and CEO), Ben Goddard (Co-founder)
- **Products:** Issue advocacy, Campaign strategy, Opinion research and message development, Coalition building, Digital, social and paid media
- **Notable:** The firm reports a 90% campaign success rate; this is a company-reported figure, not an independently audited metric., Its history credits the team with the 2013 Advocacy Campaign of the Year for opposition to New York City's large-sugary-drink restriction., Gerry Gunster received peer recognition as International Consultant of the Year in connection with the 2016 Brexit campaign.

## Products & services

- **Issue advocacy** — Research-led campaigns designed to build support, shape public opinion and influence decision-making.
- **Campaign strategy** — Objective setting, audience identification, communications planning and coordinated execution for complex public issues.
- **Opinion research and message development** — Audience research, polling analysis and message testing used to identify movable groups and resonant language.
- **Coalition building** — Recruitment and organization of grassroots supporters, community leaders and other trusted validators.
- **Digital, social and paid media** — Targeted content, media planning and placement across television, radio, print, digital, direct mail and out-of-home channels.
- **Earned media and spokesperson training** — Press materials, media outreach, public events and preparation for interviews and high-pressure appearances.
- **Creative production** — Research-informed campaign concepts and production across digital, print, television and radio.
- **Crisis management** — Vulnerability assessment, decision protocols, stakeholder communications and rapid-response planning.
- **Government relations** — Policy advocacy and engagement with public institutions and decision-makers, expanded through the Nexus Advisory partnership.
- **Issue Advocacy 101** — A self-paced online curriculum covering opinion research, coalition building, audience appeals and campaign launches.

## Achievements

- The firm reports a 90% campaign success rate; this is a company-reported figure, not an independently audited metric.
- Its history credits the team with the 2013 Advocacy Campaign of the Year for opposition to New York City's large-sugary-drink restriction.
- Gerry Gunster received peer recognition as International Consultant of the Year in connection with the 2016 Brexit campaign.
- The company says its approach has been used in more than 40 countries.
- It launched Issue Advocacy 101 in 2020 and has taught versions of the material with universities in Washington and Georgia.
- Gunster Strategies was named a Top Issue Advocacy Campaigns Service for 2025 by Gov Business Review.

## Latest updates

- **2026-09** — Gerry Gunster appeared on the Public Affairs Trends podcast to discuss the art and science of modern persuasion.
- **2026-07** — The firm convened a Redcoats & Rebels gathering of transatlantic leaders tied to America 250.
- **2026-06** — Gerry Gunster joined Action on World Health as a board member.
- **2026-01** — Gerry Gunster discussed the 2026 U.S. midterms on Chopper's Political Podcast.
- **2025-09** — Gunster Strategies and Nexus Advisory announced a partnership joining political communications with U.S. and U.K. government relations.
- **2025-06** — A public FARA filing documented a three-month engagement to support former UK prime minister Liz Truss with U.S. policy outreach and a public event.

## Links

- Website: https://www.gunsterstrategies.com/
- LinkedIn: https://www.linkedin.com/company/gunsterstrategies
- Twitter/X: https://twitter.com/g_strategies
- Instagram: https://www.instagram.com/gunsterstrategies/
- Facebook: https://www.facebook.com/gunsterstrategies

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Profile page: https://yespress.io/gunster-strategies-worldwide
Published by YesPress — https://yespress.io
Last updated: 2026-09-21