# Gunnar Lovelace

> Gunnar Lovelace is a Los Angeles-area entrepreneur and investor who co-founded Thrive Market and Love Heals and founded Good Money. His ventures connect consumer participation with social and environmental aims. After Good Money closed, he introduced UNFK, a project using comedy and corporate pranks to organize collective action.

- **Role:** Founder at UNFK (last independently documented in 2025)
- **Organizations:** Thrive Market, Good Money (closed), Love Heals, UNFK, GoodLife
- **Education:** University of California, Santa Cruz
- **Known for:** Co-founded Thrive Market, which launched in 2014., Helped build an early distribution network involving bloggers and public figures as investors., Advocated for enabling online SNAP transactions.

## Career timeline

- **2000** — Discussed his early internet venture GoodLife with lawyer Rich Roll; Roll later recalled the meeting.
- **Before 2014** — Co-founded Love Heals and previously started two technology companies in educational software and natural language processing; his congressional biography says both were sold.
- **2014** — Co-founded Thrive Market with Nick Green, Kate Mulling and Sasha Siddhartha.
- **2016** — Advocated for online SNAP purchasing and appeared before the House Agriculture Committee.
- **2018** — Started Good Money; the company announced a $30 million Series A in December.
- **2024** — Publicly discussed Good Money’s closure and introduced UNFK.

## Achievements

- Co-founded Thrive Market, which launched in 2014.
- Helped build an early distribution network involving bloggers and public figures as investors.
- Advocated for enabling online SNAP transactions.
- Good Money announced a $30 million Series A led by Galaxy Digital’s EOS VC Fund in December 2018.
- Love Heals was credited in his 2016 congressional biography with funding the planting of more than 1.5 million trees.

## Latest updates

- **2025-10** — Documentary-maker Jamie Tahsin described collaborating with Lovelace on UNFK stunts.
- **2024-07** — UNFK’s comedy and crypto participation concept was covered in a sponsored Decrypt feature.
- **2024-05** — Published “Brutally humbling lessons from Good Money,” confirming its closure and introducing UNFK.

## Links

- LinkedIn: https://www.linkedin.com/in/gunnarlovelace
- Twitter/X: https://twitter.com/gunnarlovelace
- Facebook: https://www.facebook.com/gunnarlovelace

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Profile page: https://yespress.io/gunnar-lovelace
Published by YesPress — https://yespress.io
Last updated: 2026-10-22