# Guillermo Hermosillo Cue

> Guillermo Hermosillo Cue is a Mexican marketing and restaurant executive serving as Chief Marketing Officer for Restaurant Brands International in Latin America and the Caribbean. After early roles at Red Bull, nearly eight years at Procter & Gamble, and brand leadership at Mars, he joined Burger King Mexico in 2020, moved into global product innovation for Burger King and Popeyes, led Burger King business units across Latin America, and entered his current regional marketing role in 2026. His public work emphasizes local relevance, rapid digital learning, disciplined brand experimentation, franchise partnership, and mentorship for Mexican entrepreneurs.

- **Role:** Chief Marketing Officer, Restaurant Brands International - Latin America and the Caribbean
- **Organizations:** Restaurant Brands International, Burger King, Popeyes Louisiana Kitchen, Mars, Procter & Gamble, Red Bull, Universidad Anáhuac, 02x
- **Nationality:** Mexican
- **Education:** Bachelor's degree in International Relations, Universidad Iberoamericana, Mexico City, Fundamentals of Digital Marketing, Social Media, and E-Commerce, The Wharton School, In-company leadership and business strategy program, IPADE Business School
- **Known for:** Advanced from national marketing leadership to global innovation, regional business leadership and the regional CMO role at Restaurant Brands International., Led Burger King Mexico marketing during a period of accelerated digital adoption and repeated channel experimentation in 2020 and 2021., Helped introduce locally tailored Burger King products and activations in Mexico, including the Tamarindo King and football-linked app promotions.

## Career timeline

- **2006-2007** — Marketing and sales trainee at Red Bull.
- **2008-2015** — Held a succession of marketing roles at Procter & Gamble, progressing to regional management across Latin America.
- **2015-2019** — Joined Mars, eventually leading regional marketing and innovation for Pedigree in Latin America and then global marketing for the brand.
- **2019** — Taught as a university professor at Universidad Anáhuac.
- **2020-2021** — Served as Director of Marketing and Digital Transformation for Burger King Mexico.
- **2021-2022** — Led global product innovation for Burger King.
- **2022-2024** — Led global product innovation and portfolio strategy for Popeyes Louisiana Kitchen.
- **2024-2026** — Served as Regional Business Unit Director for Burger King markets in Latin America, including Central America, the Caribbean and the Andean region.
- **2026-present** — Chief Marketing Officer for Restaurant Brands International in Latin America and the Caribbean.

## Achievements

- Advanced from national marketing leadership to global innovation, regional business leadership and the regional CMO role at Restaurant Brands International.
- Led Burger King Mexico marketing during a period of accelerated digital adoption and repeated channel experimentation in 2020 and 2021.
- Helped introduce locally tailored Burger King products and activations in Mexico, including the Tamarindo King and football-linked app promotions.
- Led innovation and portfolio strategy for Popeyes as the brand pursued global expansion.
- Recognized in Mexico marketing lists and credentials, including Merca2.0's Top 50 CMOs and Grupo Expansión's 2020 Marketing Monsters shortlist.
- Served as a mentor to Mexican founders and growth businesses through the 02x program.

## Latest updates

- **2026-08** — Shared a visit to restaurants and local partners in São Paulo, highlighting food quality, guest experience, innovation and team commitment across Burger King and Popeyes.
- **2026-06** — Attended Cannes Lions and shared observations from marketing thinkers, brand partners and cultural figures.
- **2026-05** — Appeared on the I Am Maria Podcast to discuss career growth, migration, family, leadership and values.
- **2026-01** — Became Chief Marketing Officer for Restaurant Brands International in Latin America and the Caribbean.

## Links

- Website: https://www.rbi.com/
- LinkedIn: https://www.linkedin.com/in/memohermosillo
- YouTube: https://www.youtube.com/watch?v=6HphPNt9eAY

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Profile page: https://yespress.io/guillermo-cue
Published by YesPress — https://yespress.io
Last updated: 2026-08-14