# Guillaume de Zwirek

> Guillaume de Zwirek is the Santa Barbara-based CEO and co-founder of Artera, which he founded in 2015. A USC graduate in classical guitar performance and business administration, he previously worked in product marketing at Google and led publishing and performance marketing at Graphiq. His public interviews connect musical discipline, endurance sport, customer conversations, and the changing work of running a software company.

- **Role:** CEO and Co-founder at Artera
- **Organizations:** Artera, Google, Graphiq, Military Family Advisory Network
- **Education:** B.A. in Classical Guitar Performance and B.S. in Business Administration, University of Southern California, Preparatory degree in Classical Guitar Performance, San Francisco Conservatory of Music
- **Known for:** Built Graphiq’s publishing business to more than four million monthly readers, according to his Nasdaq Entrepreneurial Center biography., Six-time Ironman athlete., 2023 South Coast Business & Technology Entrepreneur of the Year.

## Career timeline

- **Before 2015** — Worked in product marketing at Google, including Search and Google Trends initiatives.
- **Before 2015** — Director of Publishing & Performance Marketing at Graphiq; founded its publishing business.
- **2015** — Co-founded the company now named Artera with Joe Tischler.
- **2017** — Moved the business to Santa Barbara.
- **2022** — Led the company through its rebrand from WELL to Artera.
- **2023** — Received the South Coast Business & Technology Entrepreneur of the Year Award.
- **2025** — Announced as an incoming Military Family Advisory Network board member.
- **2026** — Discussed company reorganization into AI service squads.

## Achievements

- Built Graphiq’s publishing business to more than four million monthly readers, according to his Nasdaq Entrepreneurial Center biography.
- Six-time Ironman athlete.
- 2023 South Coast Business & Technology Entrepreneur of the Year.
- Led Artera during its December 2025 announcement of a $65 million growth investment.

## Latest updates

- **2026-10** — In an interview published by Artera on October 16, described an AI-native operating model with a builder and client experience manager as the two primary customer contacts.
- **2026-06** — Published the LinkedIn article “30 Days In: What We’ve Learned From Our AI Service Squads.”
- **2025-12** — Artera announced $65 million in growth investment and a year-end target of $100 million in contracted annual recurring revenue.
- **2025-12** — Named among incoming Military Family Advisory Network board members.

## Links

- Website: https://artera.io/author/guillaumedezwirek/
- LinkedIn: https://www.linkedin.com/in/guidezwirek

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Profile page: https://yespress.io/guillaume-de-zwirek
Published by YesPress — https://yespress.io
Last updated: 2026-10-21