# Gubagoo

> Gubagoo is a Reynolds and Reynolds subsidiary providing automotive dealerships and OEMs with AI and human-assisted messaging, digital retailing and customer-data software. Its Chat, Virtual Retailing and Curator products connect online shopping with dealership sales and service workflows; the company reports more than 8,500 dealership partners worldwide.

- **Founded:** 2012
- **Headquarters:** Houston, United States
- **Founders:** Brad Title (Founder and President)
- **Products:** Gubagoo Chat / ChatSmart, Virtual Retailing, Curator, GLive, Offer Builder
- **Notable:** Reports more than 8,500 dealership partners worldwide., Acquired by Reynolds and Reynolds on June 8, 2021., Virtual Retailing and ChatSmart received Automotive Standards Council GA4 certification in February 2025.

## Products & services

- **Gubagoo Chat / ChatSmart** — Automotive messaging with GubaIQ AI, live specialists and dealership staff; supports customer questions, lead qualification and appointment setting.
- **Virtual Retailing** — Guided online and in-store deal building, trade valuations, payment calculations, credit applications, lender decisions and F&I workflows.
- **Curator** — Customer-data unification, identity resolution, audience activation, attribution and CRM-delivered sales guidance; announced with Fullpath in November 2024 and launched at NADA 2025.
- **GLive** — Desktop and mobile communication platform with conversation history, CRM lead delivery, reporting, notifications and dealer participation.
- **Offer Builder** — Creates and shares multiple payment and deal scenarios with shoppers.
- **Text+** — Customer text messaging with centralized conversation visibility.
- **ServicePro** — Service appointment scheduling through dealership chat.
- **Publisher** — Website engagement and personalized marketing offers.
- **Payment Preview and Payment Calculator** — Estimated monthly payments on vehicle pages and adjustable payment scenarios carried into Virtual Retailing.

## Achievements

- Reports more than 8,500 dealership partners worldwide.
- Acquired by Reynolds and Reynolds on June 8, 2021.
- Virtual Retailing and ChatSmart received Automotive Standards Council GA4 certification in February 2025.
- Ken Garff’s company-published Offer Builder case study reports 26% payment selection on deals sent and 40% personal-information submission among Virtual Retailing entrants.
- Heuberger Subaru’s company-published Curator case study reports $15,000 gross profit for each $1,000 spent and illustrates a 15x ratio after four months.

## Latest updates

- **2026-09** — September 10 Herson’s Auto Group case study describes Curator context delivered into FOCUS CRM and more than 400 opportunities generated weekly; omit additional-sales figure because public materials disagree on weekly versus monthly frequency.
- **2026-07** — July 21 product article confirms Payment Preview and Payment Calculator are live for Virtual Retailing customers.
- **2026-06** — June 9 company retrospective marks five years since the Reynolds acquisition.
- **2026-04** — April 14 expanded Swickard partnership announced for Curator and Engagement AI.
- **2026-01** — January 28 announcement describes Curator Data Ups, AI Audience Builder and Data Hub upgrades for NADA 2026.

## Links

- Website: https://www.gubagoo.com/
- LinkedIn: https://www.linkedin.com/company/gubagoo
- Twitter/X: https://twitter.com/gubagoo
- YouTube: https://www.youtube.com/user/GubagooInc
- Facebook: https://www.facebook.com/Gubagoo/

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Profile page: https://yespress.io/gubagoo
Published by YesPress — https://yespress.io
Last updated: 2026-09-30