# GS&F

> GS&F is a Nashville-based, employee-owned independent agency founded in 1978. It sells integrated brand strategy, creative, public relations, media, digital development and production, with a stated focus on challenger brands. Its distinguishing business decision came in 2021, when it completed an employee stock ownership plan after outside buyers had shown interest, making independence more than a slogan. Its public work spans automotive, healthcare, restaurants, music rights, building materials, sports and nonprofits, with clients including Bridgestone, Firestone, 3Spine, Muserk, PWT, Playology, Oasis Center and the Nashville Predators.

- **Founded:** 1978
- **Headquarters:** Nashville, United States
- **Founders:** Dale Gish (Co-founder), Hank Sherwood (Co-founder)
- **Products:** Brand AMP, &ONE, OWNR Studios, Creative and brand strategy, Media and public relations
- **Notable:** Completed a company-wide ESOP transition in 2021 to preserve independence and culture., PWT campaign reported 13 million impressions, 135,000 site visits and 2,500 site conversions., Juice Plus+ campaign reported a 26% year-over-year increase in online sales and a 60% increase in website conversions.

## Products & services

- **Brand AMP** — An accelerated, collaborative brand-evolution workshop designed to align marketers and C-suite leaders around positioning and category opportunity.
- **&ONE** — A practice of bringing one boundary-testing idea beyond the expected brief.
- **OWNR Studios** — In-house production capacity for photography, video and campaign execution.
- **Creative and brand strategy** — Research, positioning, concept development, copywriting, art direction, design and campaign systems.
- **Media and public relations** — Media planning and buying, social strategy, influencer programs, earned media, crisis work and measurement.
- **Digital products** — UX/UI, full-stack websites and apps, ecommerce, portals, native mobile apps, SEO and API integrations.

## Achievements

- Completed a company-wide ESOP transition in 2021 to preserve independence and culture.
- PWT campaign reported 13 million impressions, 135,000 site visits and 2,500 site conversions.
- Juice Plus+ campaign reported a 26% year-over-year increase in online sales and a 60% increase in website conversions.
- Muserk campaign reported 236,000 weekly impressions, a 57% increase in website traffic and more than 700 QR-code scans.
- Playology launch reported 9.6 million digital impressions and 2.7 million owned-social impressions.
- 3Spine trade-show campaign earned five Aster Awards and 4,500 digital interactions.
- Music City Grand Prix launch reported sold-out reserved seating and 9.9 billion earned-media impressions.
- GS&F's own brand refresh won the Extreme Makeover Award at Nashville's 2025 American Advertising Awards.

## Latest updates

- **2026-02** — Published a 2026 Big Game advertising breakdown and continued its monthly GS&F Top 5 industry analysis.
- **2025-12** — Published its December 2025 Top 5 on advertising news, bidding models and creator partnerships.
- **2025-07** — Evanne Lindley discussed the agency's ESOP rationale, risks and financial-literacy lessons with Digiday/WorkLife.
- **2025-02** — GS&F's internal brand refresh received the Extreme Makeover Award at Nashville's American Advertising Awards.
- **2021-12** — Gregg Boling became CEO as longtime leader Jeff Lipscomb stepped down after nearly four decades at the agency.

## Links

- Website: https://gsandf.com
- LinkedIn: https://www.linkedin.com/company/gs%26f
- Twitter/X: https://twitter.com/gsandf
- Instagram: https://www.instagram.com/gsandf
- Facebook: https://www.facebook.com/gsandf
- TikTok: https://www.tiktok.com/@gsandf

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Profile page: https://yespress.io/gsandf
Published by YesPress — https://yespress.io
Last updated: 2026-09-24