# Grubtech

> Grubtech is a Dubai-based restaurant technology company that builds a unified operating system for food and beverage and quick-commerce businesses. Its middleware platform, gOnline, connects fragmented software touchpoints - POS systems, ERP, delivery aggregators like Talabat, Deliveroo, Careem and Uber Eats, kitchen displays, dispatch and analytics - into a single dashboard so restaurants, cloud kitchens, grocers and pharmacies can run online and in-store operations without juggling multiple screens. Founded in 2019, the company has raised $33.4M and operates across roughly 18 markets.

- **Founded:** 2019
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Mohamed Al Fayed (Co-Founder & CEO), Omar Rifai (Co-Founder), Mohamed Hamedi (Co-Founder)
- **Team size:** ~190 employees
- **Products:** gOnline, gOnline Lite, GrubCENTER, gKitchen, GrubPOS
- **Notable:** Raised $33.4M in total funding across four rounds since 2019, Secured a $15M Series B in 2024 led by the VC arm of Saudi-listed Jahez, Grew to operations across roughly 18 markets

## Products & services

- **gOnline** — Unified commerce engine and middleware that aggregates orders from delivery aggregators and online channels and syncs them with POS, ERP, inventory, logistics and loyalty systems in real time.
- **gOnline Lite** — A lighter, quick-to-deploy version of the order-aggregation engine aimed at smaller establishments.
- **GrubCENTER** — Centralized control center to set up and manage locations, kitchens, stations, menus and brands across an operation.
- **gKitchen** — Kitchen display system that routes and sequences incoming orders automatically to improve back-of-house throughput.
- **GrubPOS** — Modern point-of-sale that manages dine-in, takeaway and delivery orders, payments and menus from a single device, with offline mode and real-time menu sync.
- **gDispatch** — Delivery and fleet management module for coordinating drivers and last-mile logistics.
- **gData** — Analytics and reporting dashboards providing real-time sales, performance and operational insights.
- **gPicker** — Order fulfillment and picking tool built for grocery and quick-commerce warehouse operations.

## Achievements

- Raised $33.4M in total funding across four rounds since 2019
- Secured a $15M Series B in 2024 led by the VC arm of Saudi-listed Jahez
- Grew to operations across roughly 18 markets
- Signed enterprise brands including Burger King, Subway, Nando's and Eataly
- Expanded from F&B into grocery and pharmacy quick commerce
- Struck a platform partnership with Foodics linking 7,000+ restaurants to major aggregators

## Latest updates

- **2024-05** — Raised $15M in Series B / Series A extension led by Jahez's VC arm to expand into Saudi Arabia, Europe and the UK.
- **2024-05** — Reported customer base spanning ~18 markets and expanding beyond food into grocery and pharmacy quick commerce.
- **2023** — Launched GrubPOS, a native point-of-sale integrated across the Grubtech ecosystem with offline mode and real-time menu sync.
- **2023** — Announced strategic partnership with Foodics to connect its 7,000+ restaurants to delivery aggregators.

## Links

- Website: https://grubtech.com
- LinkedIn: https://www.linkedin.com/company/grubtech0
- Twitter/X: https://twitter.com/grubtech
- YouTube: https://www.youtube.com/@grubtech
- Instagram: https://www.instagram.com/grubtech/
- Facebook: https://facebook.com/GrubTech0

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Profile page: https://yespress.io/grubtech
Published by YesPress — https://yespress.io
Last updated: 2026-07-27