# Growthwell Foods

> Growthwell Foods is a Singapore-based plant-based protein company building meat and seafood alternatives tailored for Asian palates. Re-founded in 2019 by brothers Justin and Colin Chou on top of their father's 1989 vegetarian food business, it manufactures brands like HAPPIEE! and owns a majority stake in Israeli ingredient maker ChickP, which produces a chickpea protein isolate above 90% purity. Backed by a $22M Series A led by Creadev with Temasek and GGV Capital, the company operates a fully automated R&D and production facility at Senoko and aims to feed a growing region hungry for sustainable, culturally familiar protein.

- **Founded:** 2019
- **Headquarters:** Singapore
- **Founders:** Justin Chou (CEO / Executive Director), Colin Chou (Co-Founder)
- **Team size:** ~19 employees (Apollo estimate); broader group operations larger
- **Products:** HAPPIEE!, ChickP protein isolate, Plant-based seafood range, Su Xian Zi / Gomama / OKK
- **Notable:** Raised one of Southeast Asia's largest alternative-protein Series A rounds at $22M (2021), Built Singapore's first fully automated large-scale plant-based production line, with one of the country's first high-moisture extrusion (HME) lines, Acquired majority stake in ChickP, maker of the world's first chickpea protein isolate above 90% purity

## Products & services

- **HAPPIEE!** — Homegrown consumer brand of plant-based products: Chickiee Nuggets and Chickiee Popcorn (soy-based chicken alternatives) and Fishiee Sticks and Fishiee Patties (konjac-based seafood alternatives). Sold at FairPrice, Cold Storage and select restaurants.
- **ChickP protein isolate** — Chickpea protein isolate above 90% purity, produced by Israeli food-tech subsidiary ChickP; used in plant-based seafood, dairy and egg alternatives.
- **Plant-based seafood range** — Seafood analogues including plant-based crab patties, shrimp, squid, salmon flakes and fish sticks tuned for Asian cuisine.
- **Su Xian Zi / Gomama / OKK** — Portfolio brands spanning mushroom-based meat alternatives, plant-based ready meals and egg-free cooking ingredients.

## Achievements

- Raised one of Southeast Asia's largest alternative-protein Series A rounds at $22M (2021)
- Built Singapore's first fully automated large-scale plant-based production line, with one of the country's first high-moisture extrusion (HME) lines
- Acquired majority stake in ChickP, maker of the world's first chickpea protein isolate above 90% purity
- Launched homegrown HAPPIEE! brand into FairPrice, Cold Storage and 21+ local restaurants
- Modernized a 1989 family vegetarian food business into a venture-backed food-tech company

## Latest updates

- **2022-03** — HAPPIEE! products featured at 21 local restaurants across Singapore with plant-based culinary specials.
- **2022-01** — Introduced homegrown HAPPIEE! brand with a four-product launch of plant-based chicken and fish.
- **2021-11** — Unveiled HAPPIEE! plant-based chicken and fish range to Southeast Asia's booming plant-based sector.
- **2021-09** — Closed $22M Series A led by Creadev with Temasek and GGV Capital participating.

## Links

- Website: https://growthwellfoods.com
- LinkedIn: http://www.linkedin.com/company/growthwell-foods
- Facebook: https://facebook.com/growthwellfoods/

---

Profile page: https://yespress.io/growthwell-foods
Published by YesPress — https://yespress.io
Last updated: 2026-07-27