# GrowthLoop

> GrowthLoop is an agentic, composable customer data platform (CDP) that runs directly on a company's cloud data warehouse - Snowflake, BigQuery, Databricks or Redshift - so marketing teams can build audiences, orchestrate journeys, and measure results without copying data into a separate system. Formerly Flywheel Software, the company pitches a 'Compound Marketing Engine' that pairs a no-code, drag-and-drop audience builder with AI 'Growth Agents' that suggest segments, build journeys, and optimize campaigns. It serves large enterprises including Ford, Costco, Albertsons, NerdWallet and major sports organizations.

- **Founded:** 2015
- **Headquarters:** New York, New York, USA (remote-first)
- **Founders:** David Joosten (Co-Founder (ex-Google)), Chris Sell (Co-Founder), Anthony Rotio (Co-Founder & Co-CEO), Tameem Iftikhar (Co-Founder & Co-CEO)
- **Team size:** ~87 employees
- **Products:** Compound Marketing Engine, AI Studio, Composable AI Decisioning, Audience Segmentation, Universal Journeys
- **Notable:** Rebranded from Flywheel Software to GrowthLoop in June 2023 after bootstrapping since 2015, Launched the Compound Marketing Engine, an agentic AI marketing platform, in April 2025, Became powered by Snowflake Cortex AI in 2025

## Products & services

- **Compound Marketing Engine** — The flagship agentic platform that combines warehouse-native audience building, journey orchestration, measurement and AI agents into a single loop where each experiment informs the next.
- **AI Studio** — A command center where marketers mobilize AI 'Growth Agents' to organize data, build audiences, construct journeys, analyze campaigns and generate new campaign ideas - proposals that a human reviews and approves.
- **Composable AI Decisioning** — A causal, Bayesian multi-armed-bandit decisioning layer aimed at incremental lift and business outcomes rather than campaign-level vanity metrics.
- **Audience Segmentation** — A no-code, drag-and-drop audience builder that runs directly on governed warehouse data, so marketers can create precise segments without SQL or data-engineering support.
- **Universal Journeys** — Cross-channel journey orchestration that activates first-party data to ad platforms, CRMs and messaging tools including Google Ads, Facebook, Salesforce and Microsoft Dynamics.
- **Insights & Measurement** — Analytics and attribution that measure campaign impact directly against warehouse data for real-time, closed-loop reporting.

## Achievements

- Rebranded from Flywheel Software to GrowthLoop in June 2023 after bootstrapping since 2015
- Launched the Compound Marketing Engine, an agentic AI marketing platform, in April 2025
- Became powered by Snowflake Cortex AI in 2025
- Launched Composable AI Decisioning focused on incremental lift
- Multiple G2 awards including High Performer and Best Estimated ROI
- SOC 2 and HIPAA compliance plus AWS, Google Cloud and Snowflake certifications
- Added MLB All-Star Mookie Betts to its board (July 2024)

## Latest updates

- **2026-04** — Returned to a founder-led structure with co-founders Anthony Rotio and Tameem Iftikhar appointed co-CEOs, succeeding Chris O'Neill.
- **2026-01** — The Jordan Company (TJC) deepened its partnership with a follow-on investment as enterprises modernize marketing with agentic AI.
- **2025-06** — Compound Marketing Engine became powered by Snowflake Cortex AI.
- **2025-04** — Unveiled the Compound Marketing Engine, an agentic-AI marketing platform, and later Composable AI Decisioning.

## Links

- Website: https://growthloop.com
- LinkedIn: https://www.linkedin.com/company/growthloop-co
- Twitter/X: https://twitter.com/growthloop
- YouTube: https://www.youtube.com/@growthloop
- Facebook: https://facebook.com/flywheelsoftware

---

Profile page: https://yespress.io/growthloop
Published by YesPress — https://yespress.io
Last updated: 2026-07-14