# Grove Collaborative

> Grove Collaborative is a sustainability-focused consumer products company and online retailer that sells eco-friendly home care, personal care, beauty, baby, pet, and wellness essentials - a mix of its own brands and vetted third-party labels. A Certified B Corporation and public benefit corporation, Grove has been plastic neutral since 2020, recovering a pound of nature-bound plastic for every pound it sells. After a 2022 public listing and a hard reset under new leadership, the company is now built around a leaner, profitable direct-to-consumer model.

- **Founded:** 2012
- **Headquarters:** San Francisco, California, United States
- **Founders:** Stuart Landesberg (Co-Founder, former CEO and Executive Chair), Chris Clark (Co-Founder), Jordan Savage (Co-Founder)
- **Team size:** Approximately 240 employees
- **Products:** Grove.co Marketplace, Grove Co., Beyond Plastic, 8Greens, Plastic Neutrality Program
- **Notable:** Certified B Corporation since 2014, recertified with a score of 100.9 (median business scores 50.9), Public benefit corporation since 2021 with sustainability goals written into its charter, Plastic neutral since 2020

## Products & services

- **Grove.co Marketplace** — A direct-to-consumer online store and flexible subscription for eco-friendly home care, cleaning, personal care, beauty, baby, pet, and wellness products - both Grove-owned brands and vetted third-party labels, all screened against ingredient and sustainability standards.
- **Grove Co.** — Grove's flagship owned brand of concentrated cleaners, refillable dispensers, and plastic-free home and personal care essentials.
- **Beyond Plastic** — A company-wide program and set of sustainability standards to reduce single-use plastic across Grove's assortment and move the industry beyond plastic.
- **8Greens** — A natural wellness brand of daily greens supplements in gummy, effervescent tablet, powder, and lollipop formats, acquired by Grove in 2025 to expand its wellness portfolio.
- **Plastic Neutrality Program** — Through partners such as rePurpose Global, Grove recovers an amount of ocean- and nature-bound plastic equal to the plastic it sells, making every order plastic neutral.

## Achievements

- Certified B Corporation since 2014, recertified with a score of 100.9 (median business scores 50.9)
- Public benefit corporation since 2021 with sustainability goals written into its charter
- Plastic neutral since 2020
- Surpassed 15 million pounds of nature-bound plastic collected through its plastic neutrality commitment
- Reached over 1 million households by the end of 2016
- Went public on the NYSE in June 2022 (ticker GROV)
- Reached positive adjusted EBITDA during its multi-year turnaround

## Latest updates

- **2026-05** — Released its 2025 Annual Sustainability Report, highlighting leadership in plastic reduction and human health standards.
- **2026-03** — Reported full-year 2025 results: revenue of $173.7M (down ~15%) and a net loss of about $11.7M as it prioritized profitability.
- **2025-03** — Acquired substantially all assets of wellness brand 8Greens, expanding into daily greens supplements.
- **2025-01** — Migrated its e-commerce platform to Shopify to strengthen first-party data and direct-to-consumer margins.
- **2025-01** — Completed the wind-down of its brick-and-mortar retail distribution to focus on DTC and select digital channels.

## Links

- Website: https://grove.co
- LinkedIn: https://www.linkedin.com/company/grove-collaborative
- Twitter/X: https://twitter.com/groveco
- YouTube: https://www.youtube.com/c/GroveCollaborative
- Instagram: https://www.instagram.com/grovecollaborative/
- Facebook: https://www.facebook.com/GroveCollab/
- TikTok: https://www.tiktok.com/@grove

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Profile page: https://yespress.io/grove-collaborative
Published by YesPress — https://yespress.io
Last updated: 2026-08-16