# GroundTruth

> GroundTruth is a New York advertising technology company that uses location and purchase signals to build audiences, deliver campaigns across media channels, and measure outcomes including store visits. Founded as xAd in 2009, it offers self-serve Ads Manager, managed services, proprietary Blueprints location mapping, and predictive audiences powered by ZeroToOne.AI, which acquired the company in March 2026.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Dipanshu Sharma (Co-founder; founding CEO), Sunil Kumar (Co-founder; former COO and CEO), Chandra Kholia (Co-founder (identified by Forge)), Michael Libes (Co-founder (identified by Forge))
- **Products:** Blueprints, Ads Manager, Managed Services, Cost Per Visit, Digital Out-of-Home
- **Notable:** Inc. 5000 No. 996 in 2017 and No. 907 in 2015., Fifth Ad Age Best Places to Work recognition announced January 2026., Dynamic Intent Prediction named AI-Powered Ad Targeting Solution of the Year in the 2026 MarTech Breakthrough Awards, announced August 6.

## Products & services

- **Blueprints** — Proprietary polygon mapping of in-store, on-lot and retail-block boundaries for location targeting and visit measurement; the current product page reports over 4.8 million mapped locations.
- **Ads Manager** — Self-serve campaign planning, audience targeting, activation and reporting; channels include mobile, desktop, CTV/OTT, audio, digital out-of-home and direct mail. No minimum spend advertised.
- **Managed Services** — Campaign strategy, activation, creative support, optimization and reporting delivered by GroundTruth’s team.
- **Cost Per Visit** — Outcome-based buying offered in documented campaigns; an effective cost-per-visit reporting metric is also used for impression-based campaigns. Terms and prices vary by campaign.
- **Digital Out-of-Home** — Place Exchange integration brings programmatic screen inventory and visitation attribution to Ads Manager and managed services.
- **Dynamic Intent Prediction** — ZeroToOne.AI-powered predictive audiences, refreshed daily, for predicted behavior over windows from 24 hours to 30 days. Company performance claims require campaign-specific evaluation.
- **Programmatic audiences and partnerships** — Location audiences and insights available through buying-platform integrations, reseller arrangements and tailored partnerships.

## Achievements

- Inc. 5000 No. 996 in 2017 and No. 907 in 2015.
- Fifth Ad Age Best Places to Work recognition announced January 2026.
- Dynamic Intent Prediction named AI-Powered Ad Targeting Solution of the Year in the 2026 MarTech Breakthrough Awards, announced August 6.
- Current Blueprints product page reports over 4.8 million mapped locations.

## Latest updates

- **2026-09** — GroundTruth Help Center published its Videos and Tutorials Library on September 28, including Ads Manager, creative management and location management walkthroughs.
- **2026-08** — Dynamic Intent Prediction received the 2026 MarTech Breakthrough AI-Powered Ad Targeting Solution of the Year award.
- **2026-07** — A July 7 product article described 40 predictive audiences across seven industry verticals.
- **2026-05** — Launched Dynamic Intent Prediction audiences powered by ZeroToOne.AI.
- **2026-03** — ZeroToOne.AI announced its acquisition of GroundTruth on March 25; financial terms were not disclosed in the announcement.

## Links

- Website: https://www.groundtruth.com/
- LinkedIn: https://www.linkedin.com/company/groundtruthco
- Twitter/X: https://twitter.com/groundtruthco
- YouTube: https://youtube.com/c/GroundTruth
- Instagram: https://instagram.com/groundtruthco/
- Facebook: https://facebook.com/xadinc

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Profile page: https://yespress.io/groundtruth
Published by YesPress — https://yespress.io
Last updated: 2026-10-01