# Groove

> Groove is a customer support platform built for small and mid-sized businesses that want the power of a full help desk without the bloat of enterprise tools. Founded by Alex Turnbull and grown almost entirely through a radically transparent founder blog, Groove turned a shared inbox, knowledge base, and reporting suite into a bootstrapped company reaching roughly $5M in annual recurring revenue and thousands of paying teams. In 2026 the founders launched an AI-native successor, Helply, aimed at B2B companies that want support to pay for itself.

- **Founded:** 2011
- **Headquarters:** Newport, Rhode Island, USA
- **Founders:** Alex Turnbull (Co-founder & CEO), Jared Scheel (Co-founder & CTO), Tom Morkes (Co-founder & COO)
- **Team size:** ~20-50 (remote, bootstrapped)
- **Products:** Groove Help Desk, Knowledge Base, Live Chat & Widget, Reports & Analytics, Helply
- **Notable:** Grew to roughly $5M ARR bootstrapped, with no traditional sales team and effectively no paid advertising., The 'Journey to $100k' transparency blog became a widely studied content marketing case study., Serving thousands of small-business support teams over more than a decade.

## Products & services

- **Groove Help Desk** — A shared inbox and help desk that lets teams manage customer email, live chat, and social messages together with assignments, canned replies, tags, and collision detection.
- **Knowledge Base** — A self-service help center that lets companies publish articles so customers can find answers without opening a ticket.
- **Live Chat & Widget** — An embeddable chat widget and contact form for real-time website conversations tied back to the shared inbox.
- **Reports & Analytics** — Dashboards for response times, resolution times, team performance, and customer satisfaction.
- **Helply** — The AI-native B2B successor to Groove: an omnichannel support platform with an AI agent that resolves tickets end-to-end, churn detection, and outcome-based per-ticket pricing with unlimited seats.

## Achievements

- Grew to roughly $5M ARR bootstrapped, with no traditional sales team and effectively no paid advertising.
- The 'Journey to $100k' transparency blog became a widely studied content marketing case study.
- Serving thousands of small-business support teams over more than a decade.
- Founded and scaled from Newport, Rhode Island rather than a coastal tech hub, by a non-technical founder.
- Featured in 100+ publications through organic, founder-led marketing.
- Reinvented itself in 2026 as the AI-native platform Helply with outcome-based pricing.

## Latest updates

- **2026-05** — Groove officially rebranded its next-generation product to Helply, an AI-native B2B support platform with outcome-based pricing.
- **2026-08** — Helply onboarded its first AI-native customer cohort while the original Groove platform continued serving existing customers.

## Links

- Website: https://www.groovehq.com
- LinkedIn: https://www.linkedin.com/company/groovehq
- Twitter/X: https://x.com/groovehq
- Facebook: https://www.facebook.com/p/Groove-100057704850784/

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Profile page: https://yespress.io/groove
Published by YesPress — https://yespress.io
Last updated: 2026-08-06