# Groove

> Groove is a Salesforce-native sales engagement platform founded in 2014 by Chris Rothstein, Austin Wang and Alexander Kerschhofer, three former Google sales leaders. Instead of syncing data to Salesforce through middleware, Groove writes directly to it, automating email, calls, SMS text and other outreach while keeping CRM data clean. It raised a $45 million Series B led by Viking Global in 2021, was named the top enterprise sales engagement platform on G2 for 19 straight quarters, and was acquired by Clari in 2023.

## Achievements

- Built the first sales engagement platform architected natively on Salesforce rather than syncing through middleware.
- Top-rated enterprise sales engagement platform on G2 for 19 consecutive quarters.
- Raised a $45 million Series B led by Viking Global Investors in 2021.
- Adopted by enterprises including Google, Uber, Atlassian, Capital One and BBVA.
- Acquired by Clari in 2023 to anchor its revenue platform's engagement layer.

## Latest updates

- **2023-08** — Acquired by Clari; rebranded as Groove by Clari within the Clari revenue platform.
- **2025-12** — Clari and Salesloft complete their merger, consolidating sales engagement under one company with Groove as its Salesforce-native layer.

## Links

- Website: https://www.clari.com/products/groove/
- LinkedIn: https://www.linkedin.com/company/groove-networks/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-05