# Grocery TV

> Grocery TV is an in-store retail media platform that helps grocery retailers build, run and monetize digital screen networks at the front end and throughout the store. Operating the largest in-store retail media network for grocery in the U.S., it powers screens across 6,500+ stores through 120+ retailer partners, reaching roughly 1 in 4 Americans (95M+ shoppers weekly). Brands buy campaigns that run at the point of purchase, retailers earn incremental revenue, and Grocery TV supplies the hardware, content management system and measurement tying ad exposure to sales lift.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Marlow Nickell (Co-founder & CEO), Don Oelke (Co-founder), Edward Cates (Co-founder)
- **Team size:** ~88 employees
- **Products:** In-Store Retail Media Network, Digital Signage & Hardware, Content Management System (CMS), Measurement & Analytics
- **Notable:** Operates the largest in-store retail media network for grocery in the United States, Surpassed 6,500 stores across 120+ retail partners (2025), Reaches ~95M+ shoppers weekly, roughly 1 in 4 Americans

## Products & services

- **In-Store Retail Media Network** — The largest in-store retail media network for grocery in the U.S., connecting brands with shoppers at the point of purchase across 6,500+ stores and 120+ retail partners.
- **Digital Signage & Hardware** — Grocery TV supplies and installs the screens (front-end/checkout, end caps, center store, service departments) at no cost to the retailer, using its in-house technology stack.
- **Content Management System (CMS)** — A platform that lets retailers deliver their own promotions and store content while running brand advertising alongside it on the same screens.
- **Measurement & Analytics** — Closed-loop performance measurement tying in-store ad exposure to sales lift, incremental reach and return on ad spend.

## Achievements

- Operates the largest in-store retail media network for grocery in the United States
- Surpassed 6,500 stores across 120+ retail partners (2025)
- Reaches ~95M+ shoppers weekly, roughly 1 in 4 Americans
- Raised $30M Series B (2022) led by Sageview Capital with Silverton Partners
- Named to Inc. Regionals 2026: Southwest list (as Clerk Retail)
- Documented benchmarks of 4.7x ROAS and 14% sales lift for CPG brands, 22% unaided brand lift for non-endemic brands, and 49% incremental reach

## Latest updates

- **2026-05** — CEO Marlow Nickell tells Beet.TV that non-endemic brands are finding in-store media 'a lot easier' to buy than CPG brands.
- **2025-11** — Nickell frames in-store retail media as the 'next evolution' of shopper engagement in Beet.TV and The Drum interviews.
- **2025-09** — Grocery TV surpasses 6,500 stores and unveils a new brand identity positioning itself as the technology partner for grocers scaling in-store media.
- **2024-11** — Redner's Markets partnership pushes Grocery TV's network past 5,000 stores.

## Links

- Website: https://grocerytv.com
- LinkedIn: http://www.linkedin.com/company/grocery-tv
- Twitter/X: https://twitter.com/Grocery_TV

---

Profile page: https://yespress.io/grocery-tv
Published by YesPress — https://yespress.io
Last updated: 2026-07-20