# Grips Intelligence

> Grips Intelligence is an e-commerce market research platform that measures daily online and offline product sales, giving brands, retailers, and investors a competitor- and SKU-level map of digital commerce. Founded in Berlin in 2018 by Moritz Thoma and Daniel Schmeh, Grips turns transaction signals into estimates of revenue, units sold, pricing, conversion, and market share so customers can spot growth opportunities and blind spots across marketplaces and direct-to-consumer stores.

- **Founded:** 2018
- **Headquarters:** New York, United States (with an office in Berlin, Germany)
- **Founders:** Moritz Thoma (Co-Founder & CEO), Daniel Schmeh (Co-Founder)
- **Team size:** ~21 employees
- **Products:** Competitor Intelligence, Product Intelligence, Free E-commerce Benchmarking Tool, Grips Browser Extension, Etsy Product Research Tool
- **Notable:** Closed a Series A round of $15M+ on October 25, 2022 with backing from Blumberg Capital, Social Capital, Reciprocal Ventures and others., Built a customer base spanning enterprise retail (Sally Beauty, Walmart, Accenture) and academic research (World Bank, UCLA, Columbia)., Launched a suite of free tools - benchmarking, browser extension, and Etsy research - to widen access to e-commerce data.

## Products & services

- **Competitor Intelligence** — Domain-level monitoring of daily revenue, conversion rate, average order value, traffic sources, and coupon/promotion activity for competing e-commerce stores.
- **Product Intelligence** — SKU-level tracking of top-performing products, pricing, revenue per product, units sold, and new product launches across major retailers and marketplaces.
- **Free E-commerce Benchmarking Tool** — Self-serve tool to benchmark store performance against competitors on key e-commerce metrics.
- **Grips Browser Extension** — Browser add-on that surfaces sales and performance signals for stores and products while you browse.
- **Etsy Product Research Tool** — Free tool for researching top products, demand, and pricing on Etsy.

## Achievements

- Closed a Series A round of $15M+ on October 25, 2022 with backing from Blumberg Capital, Social Capital, Reciprocal Ventures and others.
- Built a customer base spanning enterprise retail (Sally Beauty, Walmart, Accenture) and academic research (World Bank, UCLA, Columbia).
- Launched a suite of free tools - benchmarking, browser extension, and Etsy research - to widen access to e-commerce data.
- Grew from a Berlin startup into a transatlantic company with a New York headquarters.

## Latest updates

- **2024-02** — Grips team appeared at the eCommerce Forum in London, offering competitor performance and top-category demos on the floor.
- **2022-11** — CEO and founder Moritz Thoma featured in a Retail Bulletin Q&A on transaction intelligence for e-commerce.
- **2022-10** — Announced a $15M+ Series A round to build transaction intelligence for global e-commerce.

## Links

- Website: https://gripsintelligence.com
- LinkedIn: https://www.linkedin.com/company/gripsintelligence
- Twitter/X: https://twitter.com/GripsIntell

---

Profile page: https://yespress.io/grips-intelligence
Published by YesPress — https://yespress.io
Last updated: 2026-07-21