# GRIN

> GRIN is a Sacramento-based creator marketing software company connecting creator discovery, relationships, campaigns, content, payments and measurement. Its rebuilt platform pairs those records with Gia, an AI agent, and offers self-service plans alongside enterprise agreements.

- **Founded:** 2014
- **Headquarters:** Sacramento, United States
- **Founders:** Brandon Brown (Co-founder; former CEO; announced transition to board chairman in January 2025), Brian Mechem (Co-founder)
- **Products:** GRIN creator marketing platform, Gia, Self-service access, Creator Shops with CreatorCommerce, Creator marketplace and app
- **Notable:** Raised a $110 million Series B in October 2021., Historical MVMT case study reports 7x creator growth and 100,000 affiliate-code conversions., Current platform page reports more than $1.2 billion in creator-driven GMV since 2017; company-reported cumulative activity, not GRIN revenue.

## Products & services

- **GRIN creator marketing platform** — Connected discovery, CRM, gifting, paid partnerships, affiliate programs, UGC, agreements, escrow payouts, content and reporting; original platform launched in 2017, subsequently rebuilt.
- **Gia** — AI agent working across creator sourcing, outreach, activation and reporting, with configurable human review.
- **Self-service access** — Instant signup and monthly plans, publicly announced in January 2026.
- **Creator Shops with CreatorCommerce** — Announced integration for creator-curated, brand-hosted shopping pages and reporting; a historical integration rather than a guarantee of new-platform availability.
- **Creator marketplace and app** — Creators can discover programs, apply, review deals and see earnings.

## Achievements

- Raised a $110 million Series B in October 2021.
- Historical MVMT case study reports 7x creator growth and 100,000 affiliate-code conversions.
- Current platform page reports more than $1.2 billion in creator-driven GMV since 2017; company-reported cumulative activity, not GRIN revenue.
- January 2026 announcement reports more than $245 million in affiliate conversion revenue generated by users during 2025.

## Latest updates

- **2026-09** — CEO Ryan Debenham described the product rebuild, halted old-product sales in July 2025, lost revenue and team restructuring; introduced the Early Days demonstration series.
- **2026-09** — Published gifting-funnel benchmarks based on year-to-date activity on the new platform, excluding the full legacy customer base.
- **2026-01** — Announced instant self-service access and month-to-month billing.
- **2025-05** — Launched Gia, the GRIN Intelligent Assistant.
- **2025-01** — Named Ryan Debenham CEO and announced Brandon Brown’s move to board chairman.

## Links

- Website: https://grin.co/
- LinkedIn: https://www.linkedin.com/company/grin-inc-/
- Twitter/X: https://twitter.com/growwithgrin
- YouTube: https://www.youtube.com/c/GRINInfluencerMarketing
- Instagram: https://www.instagram.com/growwithgrin/
- Facebook: https://www.facebook.com/GrowWithGrin
- TikTok: https://www.tiktok.com/@grin.co

---

Profile page: https://yespress.io/grin
Published by YesPress — https://yespress.io
Last updated: 2026-10-24