# Greycroft

> Greycroft is a US venture capital firm that invests from seed through growth in software, AI, sustainability, and consumer companies. Founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow, it combines early-stage checks with later growth capital and an operating network designed to help founders recruit, commercialize, and scale.

- **Founded:** 2006
- **Headquarters:** New York City, United States
- **Founders:** Alan Patricof (Co-Founder and Chairman Emeritus), Dana Settle (Co-Founder and Managing Partner), Ian Sigalow (Co-Founder and Managing Partner)
- **Team size:** Approximately 76 employees in supplied company data; the public team page listed about 50 investment and operations professionals in August 2026.
- **Products:** Early-stage venture investing, Growth investing, Portfolio support, Founder network and job board
- **Notable:** Grew from a $75 million first fund in 2006 to more than $3 billion in cumulative capital commitments by 2023., Reported more than 400 investments and partnerships with more than 250 portfolio companies by 2023., Backed notable companies including Venmo, Braintree, Bumble, Scopely, MNTN, The RealReal, Axios, Wondery, Whatnot, and Applied Intuition.

## Products & services

- **Early-stage venture investing** — Seed and early-stage capital for software, AI, sustainability, and consumer companies, with disclosed target investments beginning around $500,000.
- **Growth investing** — Follow-on and expansion capital for later-stage companies, with disclosed investments ranging up to roughly $50 million.
- **Portfolio support** — Recruiting, strategic relationships, commercialization advice, marketing, events, and operational support delivered by dedicated investing and scale teams.
- **Founder network and job board** — A portfolio-wide careers marketplace and community that connect talent with Greycroft-backed companies.

## Achievements

- Grew from a $75 million first fund in 2006 to more than $3 billion in cumulative capital commitments by 2023.
- Reported more than 400 investments and partnerships with more than 250 portfolio companies by 2023.
- Backed notable companies including Venmo, Braintree, Bumble, Scopely, MNTN, The RealReal, Axios, Wondery, Whatnot, and Applied Intuition.
- Saw MNTN complete an initial public offering in May 2025.
- Saw Hidden Road agree to be acquired by Ripple in April 2025.
- Co-led Whatnot's Series E in 2025; by August 2026 Greycroft reported Whatnot had announced a Series G at a $20 billion valuation.

## Latest updates

- **2026-08** — Greycroft revisited its Whatnot thesis after the live-commerce company announced a $545 million Series G at a $20 billion valuation.
- **2026-05** — The firm held its third annual Consumer Brands Summit, focused on AI-powered commerce, entertainment, beverage brands, retail distribution, and trust.
- **2026-03** — Greycroft announced an investment in AMI Labs, a world-model AI research company led by Alexandre LeBrun and Yann LeCun.
- **2026-02** — Partner Marcie Vu published a platform-first investment framework spanning agent identity, voice AI, physical AI, reasoning, and semiconductors.
- **2025-10** — Greycroft led ConductorOne's $79 million Series B for AI-native identity security.
- **2025-05** — Portfolio company MNTN began trading publicly after its IPO.

## Links

- Website: https://www.greycroft.com/
- LinkedIn: https://www.linkedin.com/company/greycroft-partners/
- Twitter/X: https://x.com/greycroftvc
- YouTube: https://www.youtube.com/watch?v=3y2byEQywz8
- Facebook: http://www.facebook.com/greycroftvc

---

Profile page: https://yespress.io/greycroft
Published by YesPress — https://yespress.io
Last updated: 2026-08-15