# Gretel

> Gretel is an independent Brooklyn branding, strategy and design studio founded by Greg Hahn in 2005. It develops brand architecture, identity, language, motion and experiences for clients including CBS, Nike, PayPal, RISD and the Philadelphia Museum of Art. Its work is project based, aimed at making complicated organizations coherent across many touchpoints.

- **Founded:** 2005
- **Headquarters:** Brooklyn, United States
- **Founders:** Greg Hahn (Founder and creative director)
- **Products:** Discovery and brand strategy, Brand architecture and visual identity, Writing and verbal identity, Experience design and art direction
- **Notable:** Founded in 2005 and developed identities for CBS, PayPal, Nike, RISD and National Geographic., The Philadelphia Museum of Art retained Gretel’s griffin and visual identity when it restored its former name in February 2026., Gretel’s RISD project explored more than 105 type prototypes before arriving at its custom type family.

## Products & services

- **Discovery and brand strategy** — Research teams, audiences, challenges and capabilities to define positioning and a useful brand statement.
- **Brand architecture and visual identity** — Create hierarchies, marks, typography, color, motion and rules for complex brands.
- **Writing and verbal identity** — Develop messaging, tone, copy and language systems.
- **Experience design and art direction** — Apply identities across digital products, campaigns, print, environments and still or moving imagery.

## Achievements

- Founded in 2005 and developed identities for CBS, PayPal, Nike, RISD and National Geographic.
- The Philadelphia Museum of Art retained Gretel’s griffin and visual identity when it restored its former name in February 2026.
- Gretel’s RISD project explored more than 105 type prototypes before arriving at its custom type family.

## Latest updates

- **2026-02** — Philadelphia Museum of Art restored its prior name while retaining the griffin and visual identity developed with Gretel.
- **2025-10** — The museum launched its Gretel-developed identity and briefly adopted the name Philadelphia Art Museum.

## Links

- Website: https://gretelny.com/
- LinkedIn: https://www.linkedin.com/company/gretelny
- Instagram: https://www.instagram.com/gretelnyc/

---

Profile page: https://yespress.io/gretel
Published by YesPress — https://yespress.io
Last updated: 2026-09-29