# Greg White

> Greg White is a brand and marketing strategist at On, the Swiss performance running company, where he leads brand strategy for the Americas out of Portland, Oregon. A former journalist turned ad strategist, he built his craft across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam and then at 72andSunny, working on brands including Nike, Instagram, and Corona before joining one of the fastest-growing names in sportswear.

- **Role:** Brand strategy leader, Americas at On
- **Organizations:** On, 72andSunny, Wieden + Kennedy, Columbia University, Business Insider
- **Education:** Economics, Political Science and History, Boston College, BSc, International Relations and History, The London School of Economics and Political Science (LSE), MS, Journalism, Columbia University Graduate School of Journalism
- **Known for:** Built a 15-year strategy career spanning journalism, digital strategy, and global advertising, Worked on brands including Nike, Instagram, and Corona, Held senior strategy roles across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam

## Career timeline

- **2010** — Editor at Business Insider
- **2011** — Digital Strategist at TPG (an Omnicom company)
- **2012** — Interactive Strategist at Wieden + Kennedy, Portland
- **2014** — Senior Digital Strategist at Wieden + Kennedy, Tokyo
- **2015** — Head of Comms and Digital Strategy at Wieden + Kennedy, Amsterdam
- **2017** — Director of Communications Strategy at 72andSunny
- **2022** — Joined On leading brand and marketing strategy, based in Portland

## Achievements

- Built a 15-year strategy career spanning journalism, digital strategy, and global advertising
- Worked on brands including Nike, Instagram, and Corona
- Held senior strategy roles across Wieden + Kennedy offices in Portland, Tokyo, and Amsterdam
- Director of Communications Strategy at 72andSunny
- Leads brand strategy for the Americas at On, one of the fastest-growing sportswear companies

## Latest updates

- **2022-01** — Joined On to lead brand and marketing strategy, based in Portland, Oregon.

## Links

- Website: https://on.com
- LinkedIn: https://www.linkedin.com/in/whitegm/

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Profile page: https://yespress.io/greg-white
Published by YesPress — https://yespress.io
Last updated: 2026-07-29