# Greg Strickland

> Greg Strickland is the CEO of Ignition, a Sydney-founded revenue operations platform used by over 7,500 professional services businesses globally. A Silicon Valley veteran with 20+ years of experience scaling SaaS companies, Greg helped grow Box from 18 employees to a publicly traded enterprise, served as COO at Periscope Data and Productboard, and advised startups including Loom, Preset, and Grain before joining Ignition as Global President in 2024. In his first year he drove a 50% year-over-year revenue increase in North America, and in early 2025 he stepped up as CEO as co-founder Guy Pearson moved to Executive Chairman.

- **Role:** CEO at Ignition
- **Organizations:** Ignition, Box, Productboard, Periscope Data, Loom (advisor), Preset (advisor), Grain (advisor)
- **Nationality:** American
- **Known for:** Helped scale Box from 18 employees to a publicly traded global enterprise, Launched Box into the EMEA (Europe, Middle East, Africa) region, Drove 50% year-over-year revenue increase in North America in his first year at Ignition

## Career timeline

- **2000s-2010s** — Held early career roles building experience across technology and operations
- **2010s** — Joined Box as International General Manager and VP of Global Operations, scaling the company from 18 employees to thousands and launching the EMEA region
- **2015-2018** — Served as COO at Periscope Data, helping scale the data analytics company
- **2022** — Appointed Chief Operating Officer at Productboard, the customer-centric product management platform
- **2023-2024** — Served as advisor to innovative startups including Loom, Preset, and Grain
- **2024-03** — Joined Ignition as Global President, based in San Francisco; oversaw global operations with executive team reporting to him
- **2024** — Drove 50% year-over-year revenue increase in North America in his first year as Global President
- **2025-01** — Promoted to Chief Executive Officer of Ignition as co-founder Guy Pearson transitioned to Executive Chairman; simultaneously Amy Foo appointed CFO

## Achievements

- Helped scale Box from 18 employees to a publicly traded global enterprise
- Launched Box into the EMEA (Europe, Middle East, Africa) region
- Drove 50% year-over-year revenue increase in North America in his first year at Ignition
- Led Ignition through a period in which its 7,500+ customers generated approximately $3 billion in revenue in 2024
- Named CEO of Ignition in January 2025 following founder Guy Pearson's transition to Executive Chairman
- Recognized as a thought leader and sought-after speaker on leadership, fintech, SMB trends, and professional services

## Latest updates

- **2025-05** — Ignition launched AI-powered Price Insights for accounting and professional services firms under Strickland's leadership
- **2025-01** — Named CEO of Ignition as co-founder Guy Pearson transitioned to Executive Chairman; Amy Foo simultaneously appointed CFO
- **2024-12** — Ignition reported that its 7,500+ customers generated approximately $3 billion in revenue through the platform in 2024
- **2024-03** — Joined Ignition as Global President, based in San Francisco, with all executive functions reporting to him

## Links

- Website: https://ignitionapp.com
- LinkedIn: http://www.linkedin.com/in/gregstrickland

---

Profile page: https://yespress.io/greg-strickland
Published by YesPress — https://yespress.io
Last updated: 2026-05-16