# Greg Smith

> Greg Smith is the Vancouver-based co-founder and CEO of Thinkific, a publicly traded learning platform. A former securities lawyer with commerce and law degrees from the University of British Columbia, he turned his LSAT teaching into an online course, then helped build software so other experts and businesses could sell their own learning products.

- **Role:** Co-Founder & CEO at Thinkific
- **Organizations:** Thinkific Labs Inc., AlphaScore, Borden Ladner Gervais
- **Education:** Bachelor of Commerce (BCom), University of British Columbia, Bachelor of Laws (LLB), University of British Columbia
- **Known for:** Co-founded Thinkific and led it through its April 2021 public listing., Built an LSAT course business that reached roughly $10,000 in monthly revenue, as recounted in a November 2025 interview., Thinkific reported more than 35,000 customers and more than 200 million people impacted in September 2026.

## Career timeline

- **2005** — Was teaching LSAT preparation while in law school; developed an online course with his brother Matt.
- **2012** — Co-founded Thinkific with Matt Smith, Miranda Lievers and Matt Payne.
- **2021** — Led Thinkific as it began trading on the Toronto Stock Exchange on April 27 under THNC.
- **2024** — Launched the Unique Genius: The Business of Creators podcast as host.
- **2025** — Outlined product investments in community, engagement and scaling in a June 24 company essay.
- **2026** — Added direct oversight of product and technology in April; led Thinkific through a September reorganization focused on Plus.

## Achievements

- Co-founded Thinkific and led it through its April 2021 public listing.
- Built an LSAT course business that reached roughly $10,000 in monthly revenue, as recounted in a November 2025 interview.
- Thinkific reported more than 35,000 customers and more than 200 million people impacted in September 2026.

## Latest updates

- **2026-09** — On September 23, Thinkific announced a reorganization focused on Plus, eliminating positions affecting 96 employees and projecting approximately US$19 million in annualized gross cost savings.
- **2026-09** — On September 10, Thinkific and Articulate announced native one-click publishing from Articulate 360 AI to Thinkific Plus for eligible joint customers.
- **2026-04** — On April 15, Thinkific announced Smith would directly oversee product and technology teams following Ryan Donovan’s departure.

## Links

- Website: https://www.thinkific.com/
- LinkedIn: https://www.linkedin.com/in/gregsmith-thinkificceo/
- Twitter/X: https://twitter.com/GregThinkific
- Instagram: https://www.instagram.com/gregariousgames/

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Profile page: https://yespress.io/greg-smith-thinkific
Published by YesPress — https://yespress.io
Last updated: 2026-10-15