# Greg Sewitz

> Greg Sewitz is the New York-based co-founder and co-CEO of Magic Spoon. He and Brown University friend Gabi Lewis previously founded cricket-bar company Exo, sold it in 2018, and launched Magic Spoon in April 2019. His career connects food development, consumer behavior, online brand building, and expansion into national retail.

- **Role:** Co-founder and co-CEO at Magic Spoon
- **Organizations:** Magic Spoon, Exo
- **Education:** B.Sc., Cognitive Neuroscience and English, Brown University
- **Known for:** Co-founded Exo and sold the company to Aspire Food Group in 2018., Named with Gabi Lewis to Forbes’ 2016 30 Under 30 Food & Drink list., Co-founded Magic Spoon, which launched in April 2019 and expanded from online sales to national retail.

## Career timeline

- **2009** — Met future co-founder Gabi Lewis as a freshman at Brown University.
- **2013** — Graduated from Brown and launched Exo with Lewis after experimenting with cricket-based bars in college.
- **2016** — Recognized with Lewis on Forbes’ 30 Under 30 Food & Drink list for Exo.
- **2018** — Sold Exo to Aspire Food Group in March.
- **2019** — Launched Magic Spoon in April; announced a $5.5 million seed round led by Lightspeed in September.
- **2022** — Magic Spoon announced an $85 million Series B led by HighPost Capital and its first nationwide retail launch at Target.
- **2024** — Appeared with Lewis on How I Built This with Guy Raz.
- **2026** — Magic Spoon expanded into oatmeal; David Yarmoff joined as COO, according to the recruiting firm that placed him.

## Achievements

- Co-founded Exo and sold the company to Aspire Food Group in 2018.
- Named with Gabi Lewis to Forbes’ 2016 30 Under 30 Food & Drink list.
- Co-founded Magic Spoon, which launched in April 2019 and expanded from online sales to national retail.
- Magic Spoon announced an $85 million Series B in June 2022.
- Included with Lewis in the 2026 Nosh Impact 50; the accompanying profile reported more than 30,000 retail doors.

## Latest updates

- **2026-06** — Magic Spoon launched oatmeal in Maple Brown Sugar, Apple Cinnamon, and Banana Bread flavors.
- **2026-02** — The Talent Studios announced that David Yarmoff had been placed as Magic Spoon COO to work with the co-founders on operations and expansion.

## Links

- Website: https://magicspoon.com/
- LinkedIn: https://www.linkedin.com/in/gregsewitz

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Profile page: https://yespress.io/greg-sewitz
Published by YesPress — https://yespress.io
Last updated: 2026-10-26