# Greg Segall

> Greg Segall is a Boston-area entrepreneur and the founder and former CEO of Alyce, the corporate gifting platform acquired by Sendoso in February 2024. Previously he founded e-commerce agency One Pica, sold in 2012, and co-founded See Fit. His public interviews connect a background in design with a focus on recipients’ interests, personal business relationships, and the ability to accept, exchange, or donate a gift’s value.

- **Role:** Founder and former CEO at Alyce by Sendoso
- **Organizations:** Alyce by Sendoso, One Pica (later Astound Commerce), See Fit, Vizit
- **Education:** Bachelor of Fine Arts in Graphic Design, Boston University
- **Known for:** Founded Alyce and led its development as a corporate gifting platform., Founded One Pica, an e-commerce agency sold in 2012., Led Alyce through its 2019 Series A and 2021 Series B fundraising.

## Career timeline

- **2001** — Completed his Boston University studies; public profiles list a BFA in Graphic Design.
- **2012** — Sold One Pica, the e-commerce agency he founded.
- **2014–2015** — Co-founded and led See Fit.
- **2015-12** — Founded Alyce.
- **2019-06** — Alyce announced an $11.5 million Series A.
- **2021-04** — Alyce announced a $30 million Series B led by General Catalyst, bringing announced total funding to $48 million.
- **2023** — Handed the Alyce CEO role to Brett Zucker, as recalled in his February 2024 acquisition announcement.
- **2024-02** — Sendoso acquired Alyce; financial terms were not disclosed.
- **2024-07** — Sendoso launched Recipient Gift Exchange, crediting the combination with Alyce for bringing its recipient experience to Sendoso.

## Achievements

- Founded Alyce and led its development as a corporate gifting platform.
- Founded One Pica, an e-commerce agency sold in 2012.
- Led Alyce through its 2019 Series A and 2021 Series B fundraising.
- Alyce was acquired by Sendoso in February 2024.

## Latest updates

- **2024-02** — Reflected publicly on Alyce’s acquisition by Sendoso, thanking early teammates and successor CEO Brett Zucker.
- **2024-07** — Sendoso introduced Recipient Gift Exchange as a continuation of Alyce’s recipient-focused product approach; this is a company update rather than a new personal appointment.

## Links

- LinkedIn: https://www.linkedin.com/in/gregsegall
- Twitter/X: https://twitter.com/gsegall

---

Profile page: https://yespress.io/greg-segall
Published by YesPress — https://yespress.io
Last updated: 2026-10-26