# Greg Price

> Greg Price is the Austin-based co-founder and CEO of Shipwell, a transportation management software company founded in 2016. An electrical engineer with MIT graduate degrees and experience at MIT Lincoln Laboratory and McKinsey, he applies analytics, machine learning and automation to freight operations.

- **Role:** Co-Founder & CEO at Shipwell
- **Organizations:** Shipwell, McKinsey & Company, MIT Lincoln Laboratory
- **Education:** BS, Electrical Engineering, The University of Texas at Austin, MBA; Leaders for Global Operations program, MIT Sloan School of Management, MS, Systems Engineering, Massachusetts Institute of Technology
- **Known for:** Co-founded Shipwell and continues as CEO according to its leadership page., Won a 2022 Supply & Demand Chain Executive Pros to Know award., Helped build Shipwell, which won Best in Show at MarketWaves18.

## Career timeline

- **Before 2014** — Worked for seven years at MIT Lincoln Laboratory on hardware, software and algorithms for the US Department of Defense; exact employment dates are not established here.
- **2010** — Helped start a wearables venture with other MIT collaborators, as recalled in his 2021 interview.
- **2014** — Completed MIT graduate study and joined McKinsey & Company.
- **2016** — Left McKinsey and founded the business initially called OtterLogic, later Shipwell.
- **2017** — OtterLogic became Shipwell; the company dates its first shipment to this year.
- **2019** — Shipwell announced a $35 million Series B.
- **2022** — Named a Supply & Demand Chain Executive Pros to Know award winner.
- **2026** — Participated in a SXSW AI startup panel; Shipwell marked its tenth anniversary in July.

## Achievements

- Co-founded Shipwell and continues as CEO according to its leadership page.
- Won a 2022 Supply & Demand Chain Executive Pros to Know award.
- Helped build Shipwell, which won Best in Show at MarketWaves18.
- Shipwell was included on the 2027 FreightWaves FreightTech 100, announced September 24, 2026.

## Latest updates

- **2026-03** — Published a March 19 account of his SXSW panel on AI and startup operations, including Shipwell’s internal Slack assistant Zeus.
- **2026-07** — Shipwell marked ten years in business on July 8; Price emphasized further AI development.
- **2026-09** — Shipwell announced its selection for the 2027 FreightWaves FreightTech 100 on September 24.

## Links

- Website: https://www.shipwell.com/
- LinkedIn: https://www.linkedin.com/in/gregorydprice/

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Profile page: https://yespress.io/greg-price
Published by YesPress — https://yespress.io
Last updated: 2026-10-21