# Greg Marsh

> Greg Marsh is the Denver-based founder and president of KeyMe Locksmiths. After a costly lockout exposed the frustrations of an overlooked industry, he left Columbia Business School to build a technology-led alternative. KeyMe grew from a prototype assembled in a university lab into a nationwide service with more than 8,000 smart kiosks, while Marsh shifted from chief executive to a role centered on kiosk vision, product development and retail partnerships.

- **Role:** Founder & President at KeyMe Locksmiths
- **Organizations:** KeyMe Locksmiths, Aperia Technologies, C.M. Capital Advisors
- **Nationality:** American
- **Education:** Mathematics and Economics, University of California, Santa Barbara, MBA studies; left to build KeyMe, Columbia Business School
- **Known for:** Founded KeyMe Locksmiths and helped grow it from a New York prototype into a nationwide service., Built a business combining computer vision, machine learning, robotics, retail operations and mobile locksmith services., Helped KeyMe raise more than $150 million in reported funding.

## Career timeline

- **After college** — Joined C.M. Capital Advisors as an associate on a six-person team managing a $1 billion portfolio.
- **Before 2011** — Became the first employee at Bay Area hardware startup Aperia Technologies and later served as director of finance.
- **2011** — Moved to New York City for Columbia Business School; his wife's difficult lockout prompted his investigation of the locksmith industry.
- **2012** — Left Columbia to build KeyMe and launched the first kiosk in New York City.
- **2018** — KeyMe reported more than 1,500 kiosks across 46 states.
- **2020** — KeyMe announced a $35 million Series E funding round.
- **2025** — As founder and president, Marsh reported thousands of retail locations, more than 10 million keys expected for the year and continued expansion into vehicle keys, access credentials and locksmith services.
- **Current** — Leads kiosk vision, business development and retailer relationships as KeyMe's founder and president.

## Achievements

- Founded KeyMe Locksmiths and helped grow it from a New York prototype into a nationwide service.
- Built a business combining computer vision, machine learning, robotics, retail operations and mobile locksmith services.
- Helped KeyMe raise more than $150 million in reported funding.
- Expanded the product from simple brass keys to car keys, fobs, RFID access credentials and emergency locksmith services.
- Helped establish retail partnerships supporting more than 8,000 smart kiosks, according to KeyMe's current press materials.

## Latest updates

- **2025-10** — Marsh discussed KeyMe's path toward nearly 8,000 retail locations, the founder-to-president transition and his focus on measurable goals in an Authority Magazine interview.
- **2025-09** — Marsh said KeyMe expected to make more than 10 million keys during the year and described supply-chain changes made to keep up with kiosk demand.
- **2025-09** — He remained Founder & President, with responsibility for kiosk vision, business development and retailer relationships.

## Links

- Website: https://key.me
- LinkedIn: https://www.linkedin.com/in/greg-marsh-29875642
- Twitter/X: https://x.com/KeyMe
- YouTube: https://www.youtube.com/channel/UCTykTb-DKYM9hutYgOr7tWw
- Instagram: https://www.instagram.com/keymeinc/
- Facebook: https://www.facebook.com/KeyMeInc

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Profile page: https://yespress.io/greg-marsh
Published by YesPress — https://yespress.io
Last updated: 2026-09-27