# Greg Boosin

> Greg Boosin is the Chief Marketing Officer of Equitable and a member of its Operating Committee, responsible for marketing across the company's Retirement and Wealth Management businesses. He joined Equitable in June 2025 after nearly 20 years at Mastercard, where he led global B2B and product marketing across four business units and five regions and earlier worked in merchant sales, investor relations and marketing strategy. His career also includes equity research at J.P. Morgan Securities, brand management for Banana Boat, and agency strategy work for major technology, healthcare and consumer brands.

- **Role:** Chief Marketing Officer at Equitable
- **Organizations:** Equitable, Mastercard, J.P. Morgan Securities, FutureBrand, International Advertising Association, ANA CMO Growth Council, University of New Haven Pompea College of Business, Guiding Eyes for the Blind
- **Education:** MBA, The Wharton School, University of Pennsylvania, BA in History, magna cum laude, Middlebury College
- **Known for:** Built and led a Mastercard global B2B and product marketing team spanning four business units and five regions., Oversaw lead generation, sales enablement, client acquisition, go-to-market strategy, RFP support and value-proposition development at Mastercard., Helped lead Mastercard's in-house Creative Studio and its marketing transformation during a major restructuring.

## Career timeline

- **Early career** — Worked as an equity research analyst at J.P. Morgan Securities.
- **Early career** — Served as brand manager for Banana Boat sun care.
- **Before Mastercard** — Developed marketing strategies for clients including Reuters, SAP, Pfizer and Johnson & Johnson; served as director of North American strategy consulting at FutureBrand.
- **circa 2006-2025** — Spent nearly 20 years at Mastercard in marketing strategy, investor relations, merchant sales and global B2B and product marketing roles.
- **2024** — Presented Mastercard's customer-first brand and B2B marketing approach at the ANA Educational Foundation's Future of Marketing Leadership Conference at NYU.
- **2025-06** — Appointed Chief Marketing Officer of Equitable and joined the company's Operating Committee.

## Achievements

- Built and led a Mastercard global B2B and product marketing team spanning four business units and five regions.
- Oversaw lead generation, sales enablement, client acquisition, go-to-market strategy, RFP support and value-proposition development at Mastercard.
- Helped lead Mastercard's in-house Creative Studio and its marketing transformation during a major restructuring.
- Joined Equitable's Operating Committee as Chief Marketing Officer in June 2025.
- Serves on the IAA North American B2B Marketing Operational Board and ANA CMO Growth Council for B2B Marketing.
- Serves on the University of New Haven Pompea College of Business Advisory Board and has spoken at Columbia Business School, NYU and Tulane University.

## Latest updates

- **2026-07** — Shared that Equitable's Individual Retirement Marketing team was a finalist in the 2026 Gartner Marketing & Communications Awards for Innovation in Tech & Data.
- **2026-07** — Celebrated gold and silver Financial Communications Society awards earned by Equitable and Equitable Advisors with agency and media partners.
- **2026-07** — Hosted Kellogg professor Jim Lecinski for a discussion of The AI Marketing Canvas with Equitable's marketing team.
- **2025-06** — Joined Equitable as Chief Marketing Officer and a member of the Operating Committee.

## Links

- Website: https://equitable.com
- LinkedIn: https://www.linkedin.com/in/greg-boosin

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Profile page: https://yespress.io/greg-boosin
Published by YesPress — https://yespress.io
Last updated: 2026-08-11