# Greg Andersen

> Greg Andersen is the Omaha-based CEO of independent advertising agency Bailey Lauerman. A Nebraska native and former leader of BBH U.S. and RAPP U.S., he returned in 2016 after a career on both coasts. His work centers on understanding audiences outside America’s largest cities, creative strategy, marketing effectiveness and opportunities for emerging advertising talent.

- **Role:** Chief Executive Officer at Bailey Lauerman
- **Organizations:** Bailey Lauerman, RAPP U.S., RAPP Los Angeles, BBH U.S., Lowe Worldwide, Lowe+, Merkley + Partners, EURO RSCG, DeVito/Verdi, Effie Worldwide, 4As
- **Education:** Bachelor of Science, University of Nebraska-Lincoln
- **Known for:** Co-founded Lowe+, a strategic consultancy at Lowe Worldwide., Served on the global board of Effie Worldwide for 11 years, as reported in his 2023 interview biography., Led BBH U.S. during a tenure in which the agency received repeated midsize agency recognition and a Webby Agency of the Year award.

## Career timeline

- **Early career** — Worked in account management and strategic planning at DeVito/Verdi, EURO RSCG, Merkley + Partners and Lowe Worldwide; co-founded strategic consultancy Lowe+.
- **Before RAPP** — Served as CEO of BBH U.S.
- **Before September 2016** — Served as President of RAPP U.S. and Managing Director of RAPP Los Angeles.
- **2016** — Became CEO of Bailey Lauerman, effective September 6, returning to Nebraska.
- **2022** — Spoke at the University of Nebraska-Lincoln scholarship brunch alongside scholarship recipient Dulce Garcia.
- **2023** — Discussed combining the CEO and head-of-strategy roles at Bailey Lauerman in a November interview.
- **2025** — Announced Aaron Jarosh’s promotion to Head of Integrated Strategy; discussed the Geography of Brand Connection study.

## Achievements

- Co-founded Lowe+, a strategic consultancy at Lowe Worldwide.
- Served on the global board of Effie Worldwide for 11 years, as reported in his 2023 interview biography.
- Led BBH U.S. during a tenure in which the agency received repeated midsize agency recognition and a Webby Agency of the Year award.
- Listed by 4As as a board director representing the Central Region.
- Supports the Bailey Lauerman Fund for Student Opportunity at the University of Nebraska-Lincoln.

## Latest updates

- **2026-09** — Published a QSR Magazine essay on restaurant brands, shared experiences and unity on September 21.
- **2025-12** — Discussed the Pragmatist and Experientialist mindsets in a December 15 SmartBrief interview.
- **2025-10** — Bailey Lauerman published the Geography of Brand Connection study announcement on October 16.
- **2025-06** — Supported Michelle Montenegro’s selection for the $5,000 Fund for Student Opportunity scholarship and an agency internship.
- **2025-05** — Announced Aaron Jarosh’s promotion to Head of Integrated Strategy on May 20.

## Links

- Website: https://www.baileylauerman.com/
- LinkedIn: https://www.linkedin.com/in/andersengreg

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Profile page: https://yespress.io/greg-andersen
Published by YesPress — https://yespress.io
Last updated: 2026-10-06