# Greg Alvo

> Greg Alvo is the founder and CEO of Ordergroove, the New York enterprise software company he started from an apartment in 2010 to make repeat purchasing easier. Long before retail subscriptions became routine, Alvo built around a simple thesis: brands create more durable economics when they reduce friction and give customers control. Ordergroove now supports subscription and membership programs for hundreds of brands, and Alvo is extending the same idea into AI-assisted experimentation and retention.

- **Role:** Founder and CEO at Ordergroove
- **Organizations:** Ordergroove, Liquidation.com, Voteq
- **Education:** BBA; self-designed concentration in Entrepreneurship/Small Business Management, The George Washington University School of Business
- **Known for:** Founded and has led Ordergroove since 2010., Built Ordergroove from an apartment-based startup into a subscription platform serving hundreds of brands., Raised more than $100 million in growth financing led by Primus Capital in 2022.

## Career timeline

- **Before university** — Founded Voteq, a computer consulting and hardware business that grew to more than 100 clients nationwide.
- **Before 2010** — Worked in enterprise sales and business development at Liquidation.com while in school and after graduation.
- **2006** — Liquidation.com completed its Nasdaq IPO while Alvo was part of the company.
- **2010** — Founded Ordergroove from a New York apartment, initially bootstrapping the company with a reported $20,000 investment.
- **2017** — Ordergroove announced a $20 million funding round and reported more than 100 customers.
- **2022** — Ordergroove raised more than $100 million in financing led by Primus Capital.
- **2025** — Ordergroove announced patented Subscribe and Pickup In Store capabilities, building on subscriptions enabled at more than 10,000 stores.
- **2026** — Ordergroove introduced Autonomous Subscriptions, AI agents for payment recovery, retention, analytics, and experimentation workflows.

## Achievements

- Founded and has led Ordergroove since 2010.
- Built Ordergroove from an apartment-based startup into a subscription platform serving hundreds of brands.
- Raised more than $100 million in growth financing led by Primus Capital in 2022.
- Helped establish Ordergroove's Relationship Commerce positioning around recurring customer value rather than one-time transactions.
- Grew his pre-university computer business Voteq to more than 100 clients.
- Created a customized entrepreneurship and small-business-management course of study at George Washington University.

## Latest updates

- **2026-06** — Ordergroove introduced Autonomous Subscriptions, a set of AI agents for payment recovery, retention, analytics, and subscriber-lifecycle experimentation.
- **2026-05** — Ordergroove announced that Keurig selected its platform to migrate a large homegrown subscription program onto enterprise infrastructure.
- **2025-05** — Ordergroove announced patented Subscribe and Pickup In Store technology after enabling subscriptions at more than 10,000 stores.
- **2024-04** — Alvo told Axios that Ordergroove was approaching profitability and was evaluating a possible future IPO.

## Links

- Website: https://www.ordergroove.com
- LinkedIn: https://www.linkedin.com/in/gregalvo
- Twitter/X: https://twitter.com/ordergroove
- Facebook: https://www.facebook.com/OrderGroove/

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Profile page: https://yespress.io/greg-alvo
Published by YesPress — https://yespress.io
Last updated: 2026-08-26