# Greenfield Partners

> Greenfield Partners is a growth-equity firm, spun out of TPG Growth and running roughly $1 billion across offices in Tel Aviv and New York. It backs enterprise technology companies at Series B and C - the point where product-market fit is proven but scaling stalls - and pairs its capital with a go-to-market playbook and a proprietary data platform built to make the climb from early traction to durable growth less of a guess.

- **Founded:** 2016
- **Headquarters:** Tel Aviv, Israel
- **Founders:** Shay Grinfeld (Managing Partner), Yuda Doron (Founding Partner)
- **Team size:** ~37 employees
- **Products:** Growth-Equity Investment, Greenfield Growth Momentum (G2M), ORION GTM Data Platform, Growth Stories Podcast
- **Notable:** Guardicore acquired by Akamai for roughly $600M (2021), Avanan acquired by Check Point for roughly $300M (2021), Planck acquired by Applied Systems

## Products & services

- **Growth-Equity Investment** — Series B and C ('early-growth') capital for enterprise-focused technology and tech-enabled companies, primarily in Israel and the US.
- **Greenfield Growth Momentum (G2M)** — A post-investment methodology built on the 'Seven Pillars of Efficient Growth' - strategy, operational infrastructure, people and organization, pipeline generation, sales execution, partnerships, and customer success - delivered through 20+ playbooks.
- **ORION GTM Data Platform** — A proprietary 'single source of GTM truth' that analyzes CRM, sales, pipeline and financial data to benchmark portfolio companies and flag a stalling growth engine early.
- **Growth Stories Podcast** — A podcast featuring conversations between Greenfield partners and portfolio founders on the mechanics of scaling.

## Achievements

- Guardicore acquired by Akamai for roughly $600M (2021)
- Avanan acquired by Check Point for roughly $300M (2021)
- Planck acquired by Applied Systems
- Six portfolio unicorns including VAST Data, BigPanda, Capitolis and Torq
- Grew assets under management to roughly $1 billion following its 2025 fund close
- Spun out of TPG Growth into an independent firm (2019-2020)

## Latest updates

- **2025-02** — Closed $400M in new funding (Fund III), lifting AUM to roughly $1 billion and doubling down on its early-growth strategy.
- **2025-01** — Promoted Ana Sudnik (CFO) and Daniel Milstein (Head of Capital Formation) to Partner.
- **2026-01** — Portfolio company Torq raised $140M at a $1.2B valuation, with Greenfield participating.

## Links

- Website: https://greenfield-growth.com
- LinkedIn: https://www.linkedin.com/company/greenfieldlp/
- Twitter/X: https://x.com/GreenfieldVC

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Profile page: https://yespress.io/greenfield-partners
Published by YesPress — https://yespress.io
Last updated: 2026-08-16