# Green Apple Strategy

> Green Apple Strategy is a Nashville marketing and public relations agency built around a small strategic core and a flexible network of specialist freelancers called The Orchard. Founded by Samantha Pyle in 2012, it develops custom roadmaps and executes work across content, PR, brand design, paid media, SEO, websites, events, and business planning for B2B and B2C clients. Its unusual staffing model is the central product: clients get an outsourced marketing department assembled around their needs rather than a fixed roster of services.

- **Founded:** 2012
- **Headquarters:** Nashville, United States
- **Founders:** Samantha Owens Pyle (Founder & CEO)
- **Products:** Strategic planning, Full-service marketing and PR, Website design, development, hosting and maintenance, Business and operations planning, Olive + Leo
- **Notable:** Founded in Nashville in 2012 and sustained a hybrid core-team-plus-freelancer model for more than a decade., Won a Nashville Business Journal Best in Business award in 2020 and appeared among the publication's ten largest Nashville public relations firms that year., Samantha Pyle received a 2023 Gold Stevie Award for Best Female Entrepreneur.

## Products & services

- **Strategic planning** — Discovery, stakeholder sessions, market research, annual and quarterly plans, market-entry strategy, product-launch planning, and a custom roadmap with cost analysis.
- **Full-service marketing and PR** — Content, email, social, media relations, reputation management, events, brand design, paid media, SEO, video, and campaign execution.
- **Website design, development, hosting and maintenance** — Custom WordPress design and development, SEO-ready content, managed hosting, backups, monitoring, page-speed work, and security.
- **Business and operations planning** — Business model, operations, technology, talent, and recruitment planning aligned with the marketing strategy.
- **Olive + Leo** — A sister venture launched for hospitality businesses, combining SMS and MMS, loyalty, email, social strategy, database enrollment, and DIY or managed service options.

## Achievements

- Founded in Nashville in 2012 and sustained a hybrid core-team-plus-freelancer model for more than a decade.
- Won a Nashville Business Journal Best in Business award in 2020 and appeared among the publication's ten largest Nashville public relations firms that year.
- Samantha Pyle received a 2023 Gold Stevie Award for Best Female Entrepreneur.
- Samantha Pyle was named a 2025 Nashville Business Journal C-Suite Award winner.
- The Gardner School's 2024 Share the Love campaign generated 223 reviews in one month, a reported 1,741.67% February increase across locations, and a 4.86-star average rating.
- The Saffire reopening campaign generated 35 media mentions and a reported $1.01 million in advertising-value equivalency in two months.
- An ATECH engagement was associated with 36% year-over-year revenue growth, 73% growth in planned-maintenance business, and 27 new-hire applications.
- A United Communications rural-broadband announcement reached a reported potential audience of 29.9 million in two months.
- In a reported 2025 tally, 18 of 25 award nominations submitted for clients resulted in wins.

## Latest updates

- **2026-02** — Published its 2026 B2B marketing trends guide for small and midsize companies, emphasizing practical uses of AI search, reusable expertise, and constrained teams.
- **2025-12** — Founder and CEO Samantha Pyle was honored as a Nashville Business Journal C-Suite Award winner.
- **2025-09** — Expanded hiring and specialist recruitment for social media, email marketing, content, SEO, and client-relations roles.
- **2025-05** — Published a detailed account of its strategy-first planning method, connecting marketing decisions to sales, operations, customer service, and culture.
- **2024-02** — Launched Olive + Leo, a digital engagement and loyalty venture for independent hospitality businesses.

## Links

- Website: https://greenapplestrategy.com
- LinkedIn: https://www.linkedin.com/company/green-apple-strategy/
- Twitter/X: https://twitter.com/samanthaopyle
- Instagram: https://www.instagram.com/greenapplestrategy/
- Facebook: https://facebook.com/greenapplestrategy

---

Profile page: https://yespress.io/green-apple-strategy
Published by YesPress — https://yespress.io
Last updated: 2026-09-21