# Great Question

> Great Question is a customer and UX research software company that brings participant management, recruiting, studies, incentives and a searchable evidence repository into one workflow. Its software serves research teams and the product, design and marketing colleagues who need direct customer insight.

- **Founded:** 2020
- **Headquarters:** Oakland, United States
- **Founders:** Ned Dwyer (Co-founder and CEO), PJ Murray (Co-founder and CTO)
- **Products:** Research CRM and participant panel, Research methods, AI research repository, Great Question AI and MCP connection
- **Notable:** Brex reports that more than 100 employees ran studies in the first year after previously having roughly 10 active researchers., Asana reports a recruiting window shortened from about 14 days to two or three days, with one research ops person supporting 45 product teams., Great Question says customers published 14,166 studies in 2025, 73% more than in 2024.

## Products & services

- **Research CRM and participant panel** — An opt-in customer panel with segmentation, consent records, screening, recruiting, scheduling and incentives.
- **Research methods** — Tools for interviews, surveys, prototype tests, focus groups, card sorting and tree testing.
- **AI research repository** — A searchable library for transcripts, recordings, highlights, reports and cross-study synthesis.
- **Great Question AI and MCP connection** — AI moderation, synthesis and assistant access to study design, participant recruitment and evidence through the platform.

## Achievements

- Brex reports that more than 100 employees ran studies in the first year after previously having roughly 10 active researchers.
- Asana reports a recruiting window shortened from about 14 days to two or three days, with one research ops person supporting 45 product teams.
- Great Question says customers published 14,166 studies in 2025, 73% more than in 2024.
- The company says its customers ran 3,584 studies and 10,210 interviews in 2023.

## Latest updates

- **2026-08** — Introduced Great Question AI with an MCP connection that can operate research tasks from AI assistants.
- **2026-03** — Introduced automatic study synthesis after three completed sessions.
- **2025-11** — Announced $13 million Series A and a User Interviews panel integration.

## Links

- Website: https://www.greatquestion.com/
- LinkedIn: https://www.linkedin.com/company/great-question/
- Twitter/X: https://twitter.com/greatquestionco

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Profile page: https://yespress.io/great-question
Published by YesPress — https://yespress.io
Last updated: 2026-09-29