# Graza

> Graza is a Brooklyn consumer-food company that sells Spanish olive oil in use-specific, highly recognizable packaging. Its original Sizzle cooking oil and Drizzle finishing oil turned a pantry commodity into a simple two-step system, while refill cans, glass bottles, sprays, Frizzle high-heat oil and olive-oil mayonnaise widened the shelf. The company sells online, by subscription and through more than 18,500 retail doors, with reported 2024 sales projected at $48.4 million and a reported 2025 valuation of $240 million.

- **Founded:** 2021
- **Headquarters:** New York City, United States
- **Founders:** Andrew Benin (Co-founder and CEO), Allen Dushi (Co-founder and COO)
- **Team size:** LinkedIn lists 11-50 employees; supplied company data reports 57 employees
- **Products:** Sizzle, Drizzle, Nitrogen-sealed refill cans, Frizzle, Olive-oil mayonnaise and aioli
- **Notable:** Sold out in its first week in January 2022 and generated about $100,000 in launch-week revenue without paid advertising., Passed $500,000 in revenue by April 2022., Reached more than 18,500 retail stores by 2025.

## Products & services

- **Sizzle** — Mellow extra-virgin olive oil for everyday low- to medium-heat cooking, sold in squeeze, glass, spray, can and larger formats.
- **Drizzle** — Punchier early-harvest extra-virgin olive oil intended for finishing, dipping and dressing.
- **Nitrogen-sealed refill cans** — Opaque, recyclable cans portioned to refill Sizzle and Drizzle squeeze bottles while limiting light and oxygen exposure before opening.
- **Frizzle** — Neutral high-heat oil made from physically refined olive pomace oil blended with extra-virgin olive oil, offered in squeeze, spray and jug formats.
- **Olive-oil mayonnaise and aioli** — Original and Fancy mayonnaise plus Garlic Aioli made without seed oils and using olive-derived oils.
- **Subscriptions and bundles** — Recurring refill deliveries, starter kits, gifts and use-based bundles sold through Graza's ecommerce store.

## Achievements

- Sold out in its first week in January 2022 and generated about $100,000 in launch-week revenue without paid advertising.
- Passed $500,000 in revenue by April 2022.
- Reached more than 18,500 retail stores by 2025.
- Reportedly became the fifth-largest U.S. olive-oil brand within three years.
- Named NOSH's 2025 Brand of the Year.
- Inspired multiple established oil brands to introduce chef-style squeeze packaging.

## Latest updates

- **2024-05** — Launched nitrogen-sealed, recyclable Sizzle and Drizzle refill cans online and at Whole Foods Market.
- **2025-02** — Released Frizzle for high-heat cooking in squeeze and non-aerosol spray formats, with a jug following online.
- **2025-03** — Partnered with Ithaca Hummus on a limited Olive Oil & Sea Salt flavor for Whole Foods.
- **2025-11** — Expanded beyond oils into Original and Fancy mayonnaise and Garlic Aioli; the company said product development involved 22,353 tasting spoons.
- **2025-12** — Named Brand of the Year by NOSH, which cited a footprint above 18,500 stores and a reported $240 million valuation.

## Links

- Website: https://www.graza.co/
- LinkedIn: https://www.linkedin.com/company/graza
- Twitter/X: https://twitter.com/getgraza
- YouTube: https://www.youtube.com/watch?v=8tnkWrWztV0
- Instagram: https://www.instagram.com/getgraza/
- Facebook: https://www.facebook.com/getgraza/
- TikTok: https://www.tiktok.com/@getgraza

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Profile page: https://yespress.io/graza
Published by YesPress — https://yespress.io
Last updated: 2026-08-20